Volkswagen is now taking orders for the all-new Up city car with prices starting at £7995. It is offered with three engine variants: two 1.0-litre three-cylinder petrol units and a BlueMotion Technology version. It’s also offered in three trim levels: Take Up, Move Up, and High Up. In addition, there are two special editions: ‘Up Black’ or ‘Up White’.
The Entry-level Take Up models have the 59bhp engine variant and offer daytime running lights as standard. The Move Up, which costs £8970, comes with body-colored door mirrors and handles, remote central locking, air-conditioning and electric front windows.
Priced at just £360 more is the BlueMotion Technology Take Up, which features a stop-start system to boost fuel economy from the standard engine’s 62.7mpg to 67.2mpg. Its CO2 emissions are decreased from 105g km to 97g/km.
As a result, the car is exempted from road tax and the London Congestion Charge. The High Up versions start at £10,390 and feature the 74bhp engine. This trim level offers heated front seats, a leather-wrapped steering wheel, electric and heated door mirrors and VW’s ‘Maps and More infotainment’ device. The High Up also receives front fog lights and 15-inch alloys.
The Special edition Up Black and Up White cars have a starting price of £11,180 and are based on High Up models. They have deep black pearl or pure white metallic paint, chrome door mirror caps, door side strips, 16-inch alloys and striped upholstery and carpet mats. All these models have a five-speed manual gearbox and launch cars are available in three-door variant only. Five-door cars will be available starting in the second half of 2012.
The side profile of the up! reveals a set of windows that is easily recognizable. By having a shorter angle on the front, it results in the bonnet establishing a link to the lower-lying window edge. With the exception of the appearance of the side windows and its wheel housings, no edges or seams can be seen on its side. The surfaces have expressive flares and with the convex shapes alternating with the concave ones, it is able to show clearly the style.
Just on top of the side sill is a slight concave groove which gives a highlight to its continuous surface. On about a third of its rear is a long line that goes up and complements the one that is formed by the C-pillar and the rear wheel. The wheels are placed in a strong wheel house with broad lateral surfaces, also known as the wheel mirrors. As a result, the small wheels, like those having diameters from 14 to 16 inches, look larger that they are. Because of how the lines interact with each other, much like how the short overhangs interact with the long wheelbase, it strengthens the image that the rear wheel is supporting the C-pillar and thus highlights further the crisp proportions of the model.
Also above the bonnet, which is short and steeply-rising, is another line that goes above the windscreen, through the roof, and all the way to the back. It is there that the silhouette of the up! starts to follow the side windows and then ends is a somewhat vertical curve going down to its bumper. This particular linework is indeed immediately recognizable. Compared to other models from Volkswagen, the headlights in the up! are considerably smaller. The difference is that, visually, they are more noticeable. Looked from above, the lines on the bumper give it a look as if the up! is smiling. In fact, it is.
While the headlights have been integrated with the daytime running lights, it has a narrow band, in black, which goes through its middle. Integrated to this is the logo of the brand that is the sole chrome element on its front end. Thus it only needs a small petrol engine or a natural gas engine removing the need to have large air cooling intakes. The electric motor though is expected to be equipped in the future. The up! is a good example of Volkswagen’s strategy of having different models that can each be easily distinguishable from the others.
This is because there are significant differences when it comes to the individual components and even the proportions. This is also the reason why there are unique vehicles across its wide range of models starting from the up! and going all the way to the Phaeton. Volkswagen Brand Head of Design Klaus Bischoff says that all models from the Phaeton down to the up! follow the same style principles when it comes to how the front-end is designed. All of the brand’s models follow the same style design which is to focus on the horizontal line, use short angles, and join the headlights and grille, he continues.