2012 Volkswagen Up! priced from £7995 in the UK

Article by Christian Andrei, on October 9, 2011

Volkswagen is now taking orders for the all-new Up city car with prices starting at £7995. It is offered with three engine variants: two 1.0-litre three-cylinder petrol units and a BlueMotion Technology version. It’s also offered in three trim levels: Take Up, Move Up, and High Up. In addition, there are two special editions: ‘Up Black’ or ‘Up White’.

The Entry-level Take Up models have the 59bhp engine variant and offer daytime running lights as standard. The Move Up, which costs £8970, comes with body-colored door mirrors and handles, remote central locking, air-conditioning and electric front windows.

Priced at just £360 more is the BlueMotion Technology Take Up, which features a stop-start system to boost fuel economy from the standard engine’s 62.7mpg to 67.2mpg. Its CO2 emissions are decreased from 105g km to 97g/km.

As a result, the car is exempted from road tax and the London Congestion Charge. The High Up versions start at £10,390 and feature the 74bhp engine. This trim level offers heated front seats, a leather-wrapped steering wheel, electric and heated door mirrors and VW’s ‘Maps and More infotainment’ device. The High Up also receives front fog lights and 15-inch alloys.

The Special edition Up Black and Up White cars have a starting price of £11,180 and are based on High Up models. They have deep black pearl or pure white metallic paint, chrome door mirror caps, door side strips, 16-inch alloys and striped upholstery and carpet mats. All these models have a five-speed manual gearbox and launch cars are available in three-door variant only. Five-door cars will be available starting in the second half of 2012.

The side profile of the up! reveals a set of windows that is easily recognizable. By having a shorter angle on the front, it results in the bonnet establishing a link to the lower-lying window edge. With the exception of the appearance of the side windows and its wheel housings, no edges or seams can be seen on its side. The surfaces have expressive flares and with the convex shapes alternating with the concave ones, it is able to show clearly the style.

Just on top of the side sill is a slight concave groove which gives a highlight to its continuous surface. On about a third of its rear is a long line that goes up and complements the one that is formed by the C-pillar and the rear wheel. The wheels are placed in a strong wheel house with broad lateral surfaces, also known as the wheel mirrors. As a result, the small wheels, like those having diameters from 14 to 16 inches, look larger that they are. Because of how the lines interact with each other, much like how the short overhangs interact with the long wheelbase, it strengthens the image that the rear wheel is supporting the C-pillar and thus highlights further the crisp proportions of the model.

Also above the bonnet, which is short and steeply-rising, is another line that goes above the windscreen, through the roof, and all the way to the back. It is there that the silhouette of the up! starts to follow the side windows and then ends is a somewhat vertical curve going down to its bumper. This particular linework is indeed immediately recognizable. Compared to other models from Volkswagen, the headlights in the up! are considerably smaller. The difference is that, visually, they are more noticeable. Looked from above, the lines on the bumper give it a look as if the up! is smiling. In fact, it is.

While the headlights have been integrated with the daytime running lights, it has a narrow band, in black, which goes through its middle. Integrated to this is the logo of the brand that is the sole chrome element on its front end. Thus it only needs a small petrol engine or a natural gas engine removing the need to have large air cooling intakes. The electric motor though is expected to be equipped in the future. The up! is a good example of Volkswagen’s strategy of having different models that can each be easily distinguishable from the others.

This is because there are significant differences when it comes to the individual components and even the proportions. This is also the reason why there are unique vehicles across its wide range of models starting from the up! and going all the way to the Phaeton. Volkswagen Brand Head of Design Klaus Bischoff says that all models from the Phaeton down to the up! follow the same style principles when it comes to how the front-end is designed. All of the brand’s models follow the same style design which is to focus on the horizontal line, use short angles, and join the headlights and grille, he continues.

Press Release


The new Volkswagen up! is now available to order, ahead of the city specialist arriving in UK showrooms in spring 2012. While the up! might have the interior space and features of a larger car, its prices are in keeping with its small footprint, starting at £7,995 (RRP OTR), and rising to £11,180.

Shown in production form at this year’s Frankfurt Motor Show, the up! is an entirely new vehicle that offers space for four, the latest technology and highly efficient engines. From launch, the up! will be available with two 1.0-litre three-cylinder petrol engine options as well as a BlueMotion Technology version; it will have three doors and three trim levels – Take up!, Move up! and High up! – plus a special edition, the up! black and up! white. A five-door version is expected to join the line-up in the second half of 2012.

Take up! The range starts with the £7,995 1.0-litre 60 PS Take up!. Key items of specification include body-coloured bumpers, daytime running lights, front and side head/thorax airbags, the new RCD 215 CD radio with aux-in, rear ISOFIX points, and 14-inch steel wheels.

Move up! For £8,970, customers can upgrade to the Move up!. This brings ESP (Electronic Stabilisation Programme) with EDL and ASR, plus a host of comfort-oriented features, including remote central locking, air conditioning, electric front windows, easy-entry seats, a height-adjustable driver’s seat, variable-height load floor and 60:40 split/fold rear seats. Outside, the Move up! gains body-coloured door mirrors and handles.

For just £360 more, the Move up! BlueMotion Technology adds a Stop/Start system that reduces urban fuel consumption by up to six per cent, battery regeneration and low rolling resistance tyres. These measures enhance combined fuel economy to an expected 68.9 mpg*, and reduce CO2 emissions from 105 g/km to a forecast 96 g/km* – making it exempt from road tax.

High up! The £10,390 75 PS High up! model is perfect for sophisticated urbanites, coming as it does with heated front seats, a leather-wrapped steering wheel, gear lever and handbrake grip, electrically heated and adjustable door mirrors, the Maps & More personal infotainment device and a choice of dashboard colour. From the outside, the High up! is distinguished by its front fog lights and 15-inch alloy wheels.

up! black and up! white For the sybaritic, the special edition £11,180 up! black and up! white models are based on the High up!, but add even more style, from the deep black pearl or pure white metallic paint to the chrome door mirror caps and door side strips to the 16-inch alloy wheels with body-coloured centre sections. Inside there is a body-coloured dash, special ‘stripes’ upholstery and carpet mats.

Options will be kept simple, with a choice of eight packs available, as detailed below.

Sensor pack (£350): parking sensors, cruise control, multifunction computer
Driver’s assistance pack: City Emergency Braking and passenger airbag deactivation switch (£225) (On Take up! this costs £400 and includes ESP)
Comfort pack (£350): remote central locking, electric front windows, height adjustable driver’s seat
Winter pack (£300): front fog lights, heated front seats, electrically heated and adjustable door mirrors
Sports pack (£450): 16-inch alloy wheels, sports suspension and tinted glass from the B-pillar backwards
Sound pack (£100): four additional speakers (two front, two rear)
Leather-look pack(from £450): leather-look seats, leather-covered steering wheel, gear lever and handbrake, plus carpet mats
Details of finance, maintenance and insurance packages designed especially for the up! will be released nearer the car’s UK launch.


Topics: vw, vw up, price, uk

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