2013 Aston Martin Vanquish: new photos and videos released

Article by Christian A., on September 12, 2012

Aston Martin’s all-new Vanquish was brought to the hills of Tuscany, Italy, for a photo and video shoot. But before it got to Tuscany, it first visited the ancient city of Padua, in the north of Italy, for photographs. Every angle of the supercar was caught by the photo team as it passed by the narrow streets, bright arcades, and its celebrated piazze.

At the central region of Tuscany, the Vanquish was filmed as it was driven through the winding ribbons of roads that traverse the hillsides. The Vanquish, which is powered by a 5.9-liter V-12 engine, went past the countryside in resonant tones.

The Vanquish is capable of going 565 hp and 457 lb-ft. With all that’s going for the Vanquish, it’s no surprise that it costs $280,000. Aside from the video of the Vanquish, the company also released two behind-the-scenes clips of the photoshoots.

“The unprecedented interest we’re already seeing in the spectacular new Vanquish from around the world is, I think, a very clear indicator of how exciting our new sports car is."“I’m very happy that we’ve been able to generate such compelling content, and look forward to welcoming many more Aston Martin owners, and would-be owners, to our website, Facebook page and Twitter feed over the days, week and months ahead” said Pete Norwood is Digital Marketing Communications Manager at Aston Martin.

Aston Martin has certainly built a reputation for creating cars that express true beauty. Just by looking at a modern Aston Martin, it was easy to tell that its visual language is both distinctive and timeless. Aston Martin’s design team -- as led by Design Director Marek Reichman – has always been seeking to further reinterpret the brand’s design language.

The team’s chance came when a client commissioned for the new Aston Martin AM 310 Vanquish. Marek and his team of designs decidedly commenced the project by honing the exterior lines of a classic Aston Martin GT – the AM V12 Vanquish -- thereby creating contemporary interpretation of the Vanquish. They started off by evolving the design language of the iconic One-77 supercar into a new GT car that is worthy of bearing the name ‘Vanquish.’

Aston Martin’s design team aimed to remain as faithful as possible to the AM V12 Vanquish while injecting fresh elements first seen on the One-77 supercar. Thus, Marek and his design team managed to pen a new version of the Aston Martin Vanquish that while still as visually aggressive as its ancestor, has been improved in terms of refinement and functionality. It still features the assertive body language seen on the AM V12 Vanquish, but is now sleeker and more elegant.

Press Release

Starring Role For Aston Martin Vanquish

A new video featuring the first official images of Aston Martin's Vanquish Super GT in motion is released on the British luxury sports car maker's global website - www.astonmartin.com - this week.

The two-minute video, which shows the new car on a variety of roads in Europe, is expected to prove extremely popular with fans of the great British brand that are keen to see, and hear, the Vanquish in action.

Created as part of a comprehensive marketing and information campaign that accompanies the global launch of Aston Martin's exceptional new Super GT, the video includes thrilling first glimpses of the Vanquish being driven in anger.

Announcing the global ‘go live' of the much-anticipated footage online, Aston Martin CEO Dr Ulrich Bez said: "We know from the feedback we have received for other images of Vanquish that Aston Martin owners, enthusiasts and friends of the brand worldwide are very keen to see much more of our incomparable new sports car.

"I'm very happy to say that, via www.astonmartin.com we can now offer everyone an exciting new view of the great new Vanquish."

To view, simply click on this link: http://www.astonmartin.com/en/cars/vanquish/video

Designed and hand-built at Aston Martin's global headquarters in Warwickshire the new Vanquish sits atop a broad line-up of world-class sports cars including the exquisite DB9, sporty V8 Vantage and luxurious four-door Rapide.

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