2013 Buick Enclave will be the driving force behind the brand’s comeback

Article by Christian Andrei, on April 2, 2012

General Motors will be introducing a reskinned Buick Enclave this week. This is one of three full-sized GM crossovers that are scheduled to receive midcycle makeovers for the 2013 model year. Just a few days ago, GM unveiled a reskinned Chevrolet Traverse that had a restyled front end, sportier taillights, a better interior and additional safety features.

Buick officials say that the Enclave is instrumental for the revival of the brand after having been nearly put to rest during the 2009 restructuring of GM. It’s likely to receive many of the same improvements.

The 2013 GMC Acadia got wraparound rear glass, a better transmission and interior improvements. These crossovers share GM’s Lambda platform, which started production in late 2006 and had been initially used for the Acadia and Saturn Outlook.

GM said that as the vehicles aged, their sales continued to increase. Last year, Acadia sales climbed 16% to 79,288, driven by the introduction of a high-end Denali version.

Buick sold 58,392 Enclaves, about 5% higher than the year before and within 100 units of the LaCrosse, which is the brand’s volume leader. Sales of the Traverse sales were practically flat at 107,131 units. Chevrolet marketing boss Chris Perry was asked to comment on the Traverse and he said that they could certainly “do better.”

Topics: buick, buick enclave

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