The 2013 Cadillac ATS has received the go signal to enter production just six months after it was introduced at the Detroit auto show. Cadillac has started to build the first 2013 ATS that is meant for a customer. In fact, the first few cars made had rolled off the production line in Michigan at the Lansing Grand River plant this week.
The Cadillac CTS sedan, coupe, and Sport Wagon are also produced at this plant. To accommodate ATS production, the plant got an upgrade worth $190 million and 600 new jobs were created. Since the ATS debuted at the Detroit show, Cadillac had been steadily releasing information about the model. The new car has a starting price of $33,990, which is less expensive than a BMW 328i sedan.
Its base 2.5-liter inline-four engine has a fuel economy rating of 22/33 mpg, which is about mid-pack compared to the other four-cylinder models. The 2013 ATS is one of the lightest cars in its segment because it used high-strength steels, aluminum, and magnesium extensively. It features new safety technologies such as vibrating seats.
Cadillac is set to launch a string of 30- and 60-second TV commercials on Friday at the 2012 Olympic Games opening ceremony. These clips are included in an online documentary named “Cadillac ATS vs. The World” where the sports sedan handles everything from a hand-dug tunnel in China to the popular Grand Prix circuit in Monaco. The 2013 Cadillac ATS will arrive in dealerships this August, with export models for international markets to be prepared by the end of 2012.