When the Chevrolet Spark minicar is launched in the U.S. this July, it will have a starting price of $12,995 (including shipping costs), lower than its rivals in this expanding segment. GM’s price for the Spark is lower than those of its minicar rivals. The Scion iQ has a price tag of $15,995, the Smart ForTwo is priced at $13,240, and the Fiat 500 is available for $16,200.
All these prices include shipping charges. In a statement, GM said that the Spark will be available in three trim levels. There would also be just a few options offered in order to simplify pricing and packaging. All the trim levels include the 1.2-liter, four-cylinder engine mated to a five-speed manual transmission. For just $925, the buyer can get a four-speed automatic transmission for any trim level.
GM also provided more details about the trim levels. The LS is priced at $12,995. What comes with the base model are air conditioning, power windows, 10 airbags, electronic stability control and several more safety features.
The 1LT midrange model is offered for $14,495. It comes with the LS features plus Chevrolet’s MyLink infotainment system that comes with a seven-inch color touch screen, Bluetooth, a USB port and Sirius XM radio. The top trim level—the 2LT – costs $15,795. For this price, the customer gets leather heated seats, 15-inch alloy wheels and exterior improvements such as silver-painted roof rails and beltline molding.
The other options that are available include a $75 engine block heater and $195 black granite paint. Chris Perry, vice president of Chevrolet global marketing, said in a statement that the company aimed to simplify the steps in selecting a Spark by cutting the number of stand-alone options and offering more standard content to each trim level at a competitive price.
GM expects that the Spark will appeal to those who live in the city and who want parking and maneuvering to be easy. The Spark is offered in Europe, Asia and several other overseas markets.
When the Cruze was released, it had that more-than-expected value cementing the position of Chevrolet in the small car class. The brand hopes to repeat this feat with the Spark as it was made in order to defy any of the predetermined ideas of how a mini car should drive, feel, and look. Even if the Spark does have an appearance similar to that of a three-door hatch, the design team managed to cleverly hide the doors in the rear by incorporating to the C-pillar region the handles.
With this, the Spark is able to get a sporty look while ensuring it continues to have the comfort and the utility of a four-door vehicle. Improving the dynamic appearance of this model is the spoiler that has been integrated on the rear hatch door. This feature also helps improve the aerodynamics and with it, fuel efficiency. By using the alloy 15-inch wheels, the Spark is able to highlight further its wheels-at-the-corners stance.
Additional improvements on the style of the exterior are the modified headlamps, front fascia and grille on the front. For the rear, the fascia is now longer and the tail lamps have been improved as well. By redesigning the outside rearview mirrors, this allowed the aerodynamics to be improved further. Other upgraded features are the liftgate handle trim, the beltline and its chrome brightwork, and the rocker panel moulding.
It is clear as well that the details on the poke-through exhaust outlet have been upgraded as well as those around the fog lamps. Traditional colors on the exterior include Summit White, Silver Ice, Grey Area, and Black Granite. New finishes being offered includes Denim, Jalapeno, Lemonade, Salsa, and Techno Pink.