2013 Dodge Dart will receive over 150 Mopar accessories and performance-parts

Article by Christian Andrei, on January 11, 2012

Buyers of the all-new 2013 Dodge Dart, which arrives in showrooms in the later part of 2012, will have an exciting time of picking out which of the over 150 Mopar accessories and performance parts will be fitted on the vehicle. Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand, said that the new Dodge Dart will stand out in the compact-car segment all on its own. However, Mopar offers a high level of personalization and customization with Mopar providing over 150 top-quality accessories and performance parts.

The all-new 2013 Dodge Dart offers an extensive list of Mopar accessories and performance parts. The first is the Performance Styled Hood. Its carbon fiber scooped hood lends an aggressive and sporty look. When it comes to the Performance Braking Upgrade, there’s additional power from its upgraded calipers/rotors and performance pads. Its grille is unique.

The appearance becomes even more distinct with the use of chrome aluminum, which replaces the production grille below the bumper. Its Grille Cross-hatch Insert has a carbon fiber-style finish, and is linked to Dodge cross hatch over grille area. This is ideal for improving the “tuner” image. It comes with 18-inch Wheels that have the distinct Mopar design, polished spokes and black-painted pockets. It has the rear-air Diffuser: Matte Black attaches to rear fascia to offer a unique look to the rear. The vehicle is meant to be directed by Chin Spoiler.

The front Fascia Appliqué: Chrome-plated appliqué slides over front/center bumper area provide a bright front-end appearance. The front Chin Spoiler has a Matte Black finish, attaches to front fascia to give more aggressive look to the front end. Side Sills: Matte Black, attaches to side rocker panels to provide a sportier appearance. It is also intended to coordinate with Front Chin Spoiler and Rear-air to put a diffuser to lead to a unique look.

It has a Rear Deck Lid Spoiler: Matte Black is integrated to rear deck lid for a sporty appearance. The Chrome Fuel Door is built from chrome aluminum, replacing production fuel door. It comes with Chrome Mirror oCovers and stainless steel B-pillar appliqué. Meanwhile, its Chrome Mirror Cover will replace the production mirror cover. It also has a B-Pillar Appliqué that consists of a polished stainless steel and is linked to a b-pillar area to boost the appearance. Furthermore, the pedal kit of this vehicle is of a bright finish. It could attach itself to gas and brake pedals to improve the driver’s foot well appearance.

Exterior Design

According to Joe Dehner, Head of Dodge Design at Chrysler Group LLC, underpinning the Dodge Dart with the Fiat Group-based Compact U.S. Wide (CUS-wide) architecture allowed them to create an exterior with great proportions for performance-inspired design. To inject the right amount of attitude, designers added a new, sleek crosshair grille and piano black accents as well as Charger-inspired 'racetrack' rear lamps.

The CUS-wide platform features low, wide and long dimensions that allowed the Dart to feature a coupe-like silhouette and a stable "body-in, wheels-out" stance. This platform also allowed the wheels of the Dart to be pushed out to the corners while accentuating the fender formations. With this, designers were able to stretch the skin of the Dart over the vehicle framework.

Dehner remarked that designers took inspiration from classic vehicles in designing the new Dodge Dart. He noted that these classic vehicles are beautiful in terms of surface work and presence, requiring no unnecessary cladding, jewelry or lines that may cause confusion to the eyes. Designers first focused on this basic design, creating dynamic lines and curves in the process.

Then, they injected the vaunted Dodge attitude by providing it with the Dodge split crosshair grille that boasts of a modern and sleek appearance that seemingly "floats" in the front fascia. They also designed the front end of the Dart to allow smooth airflow around, above and below the car – sans any compromise in styling or engine cooling needs.

Designers also placed a lower radiator close-out panel below the front fascia to further enhance the Dart's lower front-end looks, reduce drag, and allow for an eight-inch curb clearance. Class-exclusive dual exhausts as well as an available Charger-inspired "racetrack" full-width taillamp -- with 152 indirect glow LED units – mark the rear end of the vehicle.

As expected with designers at Dodge, they focused on special attention to detail and precision craftsmanship. For instance, the new Dart features high-quality metal Daylight Opening (DLO) moldings in piano black, new standard projector headlamps and laser-braised roof welds.

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