Instead of at a motor show, Ford has introduced its all-new B-MAX to the public at a key technology event – the Mobile World Congress in Barcelona. It’s actually the first-ever vehicle to make its debut at this event. The new B-MAX is an advanced small family car that offers a high level of technology and fuel economy.
It also has a unique door design that provides unparalleled access to the car. The B-MAX is the first vehicle in Europe to get SYNC, Ford’s voice-activated in-car connectivity system that uses Microsoft Windows. This represents a good fit for Ford’s all-new compact multi-activity vehicle that marks the launch of SYNC in Europe.
This is a voice-activated in-car connectivity system that brings the integration of mobile devices, voice control and convenience to a new level with a broad device compatibility and voice command. Ford worked with Microsoft to develop SYNC, which is already being used by four million cars in the US.
Its introduction to Europe in one of the cheapest vehicles in Ford’s European range will help in making a major step towards its goal of 13 million SYNC customers by 2015. Ford estimates that by 2015, there will be more than 3.5 million SYNC-enabled vehicles in Europe.
Stephen Odell, chairman and CEO, Ford of Europe, said that the all-new Ford B-MAX is at the “forefront of Ford’s plans” to offer SYNC to customers in Europe for the first time ever. He added that this would be the ideal vehicle for this task. Ford’s Emergency Assistance feature alerts for local emergency services operators after an accident, using the correct language for the region.
It’s also the most advanced system of its type. It will be offered in over 30 countries throughout Europe and beyond. It also provides an insight into the system design used with the development of the Emergency Assistance. The European Emergency Number Association (EENA) would expand with the addition of input into the system design. The EENA seeks to guarantee a constantly high level of response to 112 emergency number calls throughout Europe.