2013 Ford C-Max Energi gets a price tag, wants to take on the Toyota Prius

Article by Christian Andrei, on July 25, 2012

Ford’s C-Max Energi, the company’s first production plug-in hybrid, will start selling this fall as the cheapest model within the segment. The C-Max Energi is priced from $33,745 (before accounting for a $3,750 federal tax credit). This is Ford’s first entry in the plug-in segment. It has the edge in terms of price and would be an alternative to cars such as the Prius plug-in hybrid.

It comes with features that the Prius doesn’t have such as a hands-free lift gate and active park assist. The C-Max Energi has a purely electric 20-mile range and it’s claimed to return 47 mpg in the city. All of these point to a model that’s certain to succeed. But then, the Prius is popular for its fuel efficiency.

Another rival, the Chevrolet Volt, hasn’t had such an easy initial year because of its high cost and the bad press reviews. It appeared that consumers aren’t too welcoming to an unfamiliar car.

In 2010, Ford had presented the C-Max in Europe where it reached sales of over 144,000 units in diesel and gasoline forms. Unfortunately, most U.S. buyers aren’t aware of what goes on in Europe and won’t be influenced. The C-Max Energi boasts a 60 hp advantage over the Prius plug-in.

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