Owners of the new Ford Fiesta range, which has six of its models below the road tax threshold, will receive free parking in Essex County Council's parks. These cars with CO2 emissions under 100g/km are already exempt from Vehicle Excise Duty and the London Congestion Charge. This county is where Ford’s UK headquarters, product development centre and production facilities are located.
The new Ford Fiesta is available with any of the three 1.0-litre petrol, two 1.6 TDCi and 1.5 TDCi diesel engines. They all have emissions of lower than 100g CO2/km, equivalent to the fuel economy of between 65.7 and 85.6mpg. Other models that are eligible include two Ford Fiesta Vans and two Ford Focus models.
Ford's Dunton Technical Centre and Dagenham Diesel Centre developed all of their engines. Dagenham builds Ford’s diesel engines. Essex County Council said that drivers of any car, which emits 99g/km or below of CO2 emissions will not be required to pay for parking at its nine country parks.
These include Hadleigh Country Park, in Benfleet, which is where Olympic Games' mountain biking was held, and Thorndon Country Park and Weald Country Park, located near Brentwood. According to Andy Barratt, Ford Britain sales director, Ford's most efficient cars are identified by the operators of Essex's green spaces and country parks.