2013 Ford Fiesta ST fetches over 1,000 customer orders since prices announced

Article by Christian Andrei, on April 25, 2013

Ford’s dealerships have only now started to receive the new Ford Fiesta ST but so far, more than 1,000 orders have been placed. Its pricing information was announced towards the end of January. The Fiesta ST has a starting price of only £16,995, making it as much as £2,000 cheaper than other models in its segment.

The Fiesta ST has also been getting good reviews for its responsive and fun drive. As a result, there’s already a high demand for it. According to Mark Ovenden, Ford Britain managing director, the Fiesta ST is attractive due to its accessible pricing, exciting performance and exceptional economy. Experts have said that the car offers everyday practicality but at the same time, it is agile, engaging, and enjoyable.

More than 90% of its buyers chose the Fiesta ST2, which features partial leather Recaro seats, Sony DAB radio, EATC, Ford keyless start, privacy glass and LED daytime running lamps, on top of the standard equipment that includes a set of 17in alloy wheels, ST front fog lights, DAB radio, SYNC connectivity, Thatcham CAT 1 alarm, Recaro seats and My Key.

Notably, most of those who bought the Focus ST opted for the highly specified, technology-filled models. More than three in five new medium hot hatches in the UK is a Focus ST.

So far, its sales have surpassed 3,000 units, outperforming the VW Golf GTi more than two to one. Simply go to the nearest Ford dealership near you if you want to soon drive your own Fiesta ST and Focus ST, which have price tags of from £16,995 and £21,995, respectively on-the-road.

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