2013 Ford Fusion expected to make profits without taking Camry’s sales crown

Article by Christian Andrei, on January 24, 2012

Ford Motor Co. CEO Alan Mulally said that the elegant new Fusion sedan is claiming superiority over the sales of Toyota Motor Corp.'s Camry. Executives said that this isn’t actually what Mulally wants. Researcher IHS Automotive said that Ford couldn’t possibly build enough Fusions to sell more than the Camry, the No. 1 car in the U.S. for the last 10 years.

What Mulally is aiming for with Fusion is to strike a balance between getting top dollar for each car and achieving higher sales.

In an interview, Jim Farley, Ford's global marketing chief, said that the “right mix” will be attained between price and volume. He said that instead of targeting the No. 1 position, the company is actually more concerned about “getting the right price point and the right kind of people to buy the car."

The approach that Ford has taken with Fusion is a stark contrast to the industry’s goal to get the highest sales. General Motors Co. took back its global sales top rank last year after beating Toyota.

Meanwhile, Volkswagen AG aims to take the lead by 2018. Mercedes-Benz and BMW battled to replace Lexus as the leader in U.S. luxury sales even as they continued to fight with Audi for the global title.

The Fusion shows the critical line between maximizing sales and maximizing profits. Right after the Fusion was presented at the Detroit Auto Show, it received a lot of praises. Its sleek redesign, which is reminiscent of the styling from the Jaguar and Aston Martin brands Ford once owned, is credited for having increased the interest in the Fusion on the Edmunds.com car-shopping website by 49%.

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016