Ford is targeting the 2013 Ford Fusion to go up against Toyota Camry but so far this year until August, it has sold 181,000 cars. This stands for a 7.7% increase compared to last year but it’s still much lower than the sales of the Toyota Camry. Last year, 248,000 Fusions were sold. Ford has said that its priority would be quality and that sales would only come second.
The Toyota Camry has had the top sales position for quite some time now. So far this year, the king of the midsize segment has sold 280,000 units, about 37% higher. In addition, the Ford Fusion has fallen behind the Honda Accord (219,000 units) and the Nissan Altima (with 210,000 units sold). The Ford Fusion is offered with five different engine options and is obviously targeting a big demographic, which includes eco-conscious drivers, with its 47-mpg hybrid model.
However, Ford anticipates a big increase in Fusion sales next year, according to Sam Hoyt, Fusion brand manager. Originally, there were four engine options offered. About 15% of Fusion sales will be hybrids, while 15% will be the 2.0-liter turbocharged models.
Around 35% will be for base 2.5-liter engines while the remaining 35% is Ford’s 1.6-liter Ecoboost four-cylinder. Ford is reportedly prepared to transfer the production based on demand. Hoyt said that with regards to the traditional import-centric regions, there are more customers in places on the east and west coasts in order to generate growth. [source: Autoblog]