Spy images of Honda’s restyled 2013 Accord have come out. But instead of raising the excitement for the model, the photographs have been seen as disappointing to some people. The mid-sized sedan received just evolutionary changes compared to its older design. By next spring, this segment will be a crowded one with the arrival of several aggressive redesigns of the Toyota Camry, Volkswagen Passat, Nissan Altima, Chevrolet Malibu, Ford Fusion and Mazda6.
It won’t be an easy walk in the park then for the Accord to dominate in this segment. The new Accord will be a “very balanced product” and would be the best product in many factors like interior packaging, content, and fuel economy, according to Erik Berkman, head of research and development for Honda Americas.
Honda executives said that they have started to rethink this strategy of taking out too much content on the redesigned 2012 Civic. Berkman didn’t give details about this vehicle’s features except to say that it will be “one of the most feature-rich vehicles” that the company has ever built. The new Accord is slated to start selling early this fall.
Honda’s decision to make just evolutionary design changes to the Accord may make it fall behind its rivals that made major styling revisions, especially the Ford Fusion with its lines that are comparable to those of Aston Martin.
In the U.S. market, Hyundai and Kia have made a lot of progress with their mid-sized sedans that have radical designs. The 2013 Accord is the last of four core models Honda will present during a two-year period. In late 2010, its all-new Odyssey minivan started being available. The new Civic compact arrived last spring while the revamped CR-V came late last year. [source: Autonews]