The prices of the feature-loaded 2013 Accord sedan will jump by an average of slightly lower than $300, according to Honda Motor Co. Loaded with thousands of dollars more of standard features and technology, the 2013 Accord sedan features more fuel-efficient engines, a continuously variable transmission and additional standard equipment.
Aside from that, the 2013 Accord sedan is loaded with new technologies like the lane departure warning and blind spot detection. The base version of the 2013 Accord sedan, Accord LX with manual transmission, will have a tag price $200 higher than its older variant at $22,470. The price for the 2013 Accord LX fixed with a continuously variable transmission – which Honda expects to be come out as the most popular model -- will also increase by $200 to $23,270.
According to Honda, LX models offer standard equipment that includes dual climate control, 16-inch alloy wheels, Bluetooth, rearview camera, USB connection and SMS text message function. Also installed as standard are a 160-watt AM/FM/CD audio system, and Pandora internet radio compatibility. The prices for the 2013 Accord sedan, which will be available for sale on Sept. 19, 2012, include a $790 destination and handling charge.
The coupe version of the Accord, meanwhile, will be made available to the public on October 15, 2013, with a base price of $24,140 for the LX-S model. The 2013 Honda Accord is set to target customers looking for mid-sized sedan.
Honda, however, is not without any fierce rival in this market, as other carmakers like Toyota, Nissan and Hyundai have rolled out competing models that are likewise endowed with additional features and technology, coupled with slight price increases and generous lease deals. Carmakers like Chevrolet, Ford and Volkswagen are also rolling out more competitive family sedans for the 2013 model year.
Honda is aiming to sell 350,000 units of the 2013 Accord annually in the US, and it may try to breach its previous peak of 414,718 units sold in 2001. John Mendel, executive vice president of sales for American Honda, remarked that 2012 is the year for the midsized sedan, adding that the new Accord will solidify Honda’s position at the “head of the pack.”