2013 Honda Accord rolls off Ohio plant, set to go on sale in September

Article by Anita Panait, on August 22, 2012

Honda rolled off today from its Columbus, Ohio assembly line the first mass-production version of 2013 Honda Accord sedan, considered as the most important new vehicle for the carmaker this year in the US.  The 2012 Accord is the second-biggest-selling vehicle in the US for Honda this year, behind the Toyota Camry.

Honda has been producing the Accord at its Columbus plant since 1982, when the company made history by becoming the first Japanese carmaker with a plant in the US.  Since then, the plant has produced over 9 million Accord sedans. Hide Iwata, chief executive of Honda of America Manufacturing, remarked that for 30 years, the Accord has been Honda’s signature vehicle, adding that the vehicle remains the industry benchmark in a very competitive segment.

Honda expects that the full remodeling of the Accord will help the vehicle remain at stride or even outpace the Camry, Ford Fusion, Nissan Altima, Hyundai Sonata and Chevrolet Malibu. It has been a trend in the auto industry that when a model gets a makeover, it would generate more sales. Honda hopes that the Accord would follow that trend when it goes on sale in September at US dealerships.

The current 2012 Accord logged a 28 percent in sales this year. The midsize sedan market is considered as the most competitive in the US. It is expected that most of Honda’s major rivals will be selling updated models.

For the first seven of 2012 alone, five of the 11 top-selling models in the US were midsize sedans. Excluding pickup trucks and sports utility vehicles, five of the top seven models were midsize sedans. The top-selling midsize car for the first seven months of 2012 was the Camry, which updated last year, with 243,816 units sold.

Press Release

Honda Marks 30 Years of U.S. Auto Manufacturing With Production Start of All-new 2013 Honda Accord

Associates at the Marysville Auto Plant today started production of the all-new 2013 Honda Accord, marking 30 years of automotive manufacturing in the United States. With sophisticated styling, premium features and unique technologies that make Accord more fuel efficient and fun to drive, the ninth-generation Accord will go on sale next month.

Ohio Gov. John Kasich along with other government and community leaders joined Honda associates at the plant today as the first mass-produced 2013 Accords rolled off the assembly line. The Accord has been in continuous production at the Marysville Auto Plant since it started operations as the first Japanese automaker in the U.S. on Nov.1, 1982 with production of the second-generation Accord Sedan. The plant has produced more than 9 million Accords during the past three decades.

"This new Accord excels in all areas, and it's being built in a plant that excels in all areas as well – including flexibility, efficiency and quality for the customer," said Hide Iwata, president and CEO of Honda of America Mfg. "For 30 years, the Accord has been the signature vehicle from Honda, and it remains the industry benchmark in a very competitive segment."

Located northwest of Columbus, the Marysville Auto Plant redefined the American automobile industry over the past 30 years with its highly skilled workforce, top quality, production flexibility and environmentally responsible performance.

During the line-off event, Jeff Tomko, plant manager of the Marysville Auto Plant, hailed the high degree of quality and craftsmanship achieved by the Honda associates building the new Accord.

"The styling is outstanding, the features are impressive and the technology is unlike any other vehicle in this segment," said Tomko. "But what really makes this vehicle great is the hands-on craftsmanship that each of our associates have put into building this new Accord."

With its full-model change, the 2013 Accord has a sculpted and aerodynamic exterior, all-new engines and transmissions, and innovative features that include the LaneWatch™ blind-spot display which enhances visibility of the passenger-side roadway; Lane Departure Warning; and Forward Collision Warning. New technologies that are standard on all Accord models include rearview camera and Expanded View Driver's Mirror. Also standard are popular technologies including Bluetooth®1 HandsFreeLink® phone interface, Multi-Information Display (i-MID), SMS text messaging function and Pandora® Internet Radio interface2.

"Together, we worked hand-in-hand to ensure that every detail of this vehicle could be manufactured with the highest levels of quality," said Mike Fischer, manufacturing new-model leader for the Accord. "We have been very successful at taking an exciting design concept for the 2013 Accord and turning it into a segment-leading product for our customers."

One example is the Accord's seamless, one-piece instrument panel, which reduces road noise and makes for a much more quiet and luxurious ride. Making this one change required three new machines, two new welders and installation of a special seismic floor six feet deep into the plant floor to eliminate vibrations that could cause variations with the ultrasonic knife used to score perforations that will enable deployment of the front passenger airbag.

"This new Accord will be very fun to drive, will offer great fuel economy, and will feature a comfortable cabin with a very quiet ride," said Tomko. "Our team at the Marysville Auto Plant is ready to build it, and we are committed to manufacturing it with the best quality and reliability in the business."

Honda's engine and transmissions plants in Ohio on Thursday started mass production of Honda's new "Earth Dreams" powertrain series, a new generation of engines and transmissions that will make their U.S. debut on the all-new 2013 Honda Accord.

Along with a total redesign of the vehicle, the ninth-generation Accord is the first in North America to apply Honda's Earth Dreams engine and transmission technologies that offer improved fuel efficiency and fun-to-drive performance. This includes a new four-cylinder direct injection engine paired with a new Continuously Variable Transmission (CVT), and a new V-6 engine with 6-speed automatic transmission that provide an excellent combination of fuel efficiency and performance.

Honda is investing $220 million to launch the CVT production for vehicles produced in North America, including $120 million for the new CVT line and nearly $100 million at the Anna Engine Plant for the production of the CVT's high-tech pulley components starting next year. The expanded production will create 150 new jobs at the two plants.

The Accord also is an important product for domestic suppliers in Ohio and the rest of North America, which manufacture the vast majority of the parts and components for its production. More than 200 parts suppliers in the U.S. manufacture parts for the Accord.

Honda's parts purchasing will exceed $20 billion this year in North America from more than 600 parts suppliers in the region, including 500 in the U.S. and 150 in Ohio. Parts purchasing has continued to grow in the region as Honda's production has increased in North America, and due to increasing exports of parts from North American suppliers to Honda plants in other parts of the world.

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