Hyundai upped the running power of its 2013 Genesis Coupe to attract younger buyers. The company replaced the car’s old power source with a new 2.0-liter turbocharged engine, increasing its output by 30 percent to 274 hp. Hyundai also powered up the car’s 3.8-liter V-6 by 42 hp to 348 hp by using the gasoline direct injection technology.
Power is transmitted to the wheels through a standard six-speed manual gearbox, while an optional eight-speed automatic transmission developed by Hyundai is available. Hyundai reworked the sedan for the 2012 model year and fitted the 2013 coupe's front end with a new grille, headlamps, hood and fascia.
Hyundai also made sure that the insides got modified; adding new surfaces and center stack while fitting electroluminescent gauges in the instrument cluster. Mike O'Brien, Hyundai's vice president of product planning, noted that the Genesis Coupe attracts younger buyers than its sporty-car rivals -- Chevrolet Camaro, Ford Mustang or Nissan 370Z.
O'Brien remarked that the median age of Genesis Coupe buyers is 47, while the 370Z and Camaro is 49 and Mustang is 51. "It's really been a great story in terms of bringing younger people into our brand," O'Brien said.
John Krafick, CEO of Hyundai Motor America, asserted that the Genesis coupe easily exceeded its 2011 sales target, noting that they could have sold more if only inventory was available. Krafcik said coupes account for around 40 percent of combined Genesis sales of 32,998 units in 2011. The company will roll out the 2013 Hyundai Genesis Coupe to showrooms in March. [source: Autonews]