Hyundai upped the running power of its 2013 Genesis Coupe to attract younger buyers. The company replaced the car’s old power source with a new 2.0-liter turbocharged engine, increasing its output by 30 percent to 274 hp. Hyundai also powered up the car’s 3.8-liter V-6 by 42 hp to 348 hp by using the gasoline direct injection technology.
Power is transmitted to the wheels through a standard six-speed manual gearbox, while an optional eight-speed automatic transmission developed by Hyundai is available. Hyundai reworked the sedan for the 2012 model year and fitted the 2013 coupe's front end with a new grille, headlamps, hood and fascia.
Hyundai also made sure that the insides got modified; adding new surfaces and center stack while fitting electroluminescent gauges in the instrument cluster. Mike O'Brien, Hyundai's vice president of product planning, noted that the Genesis Coupe attracts younger buyers than its sporty-car rivals -- Chevrolet Camaro, Ford Mustang or Nissan 370Z.
O'Brien remarked that the median age of Genesis Coupe buyers is 47, while the 370Z and Camaro is 49 and Mustang is 51. "It's really been a great story in terms of bringing younger people into our brand," O'Brien said.
John Krafick, CEO of Hyundai Motor America, asserted that the Genesis coupe easily exceeded its 2011 sales target, noting that they could have sold more if only inventory was available. Krafcik said coupes account for around 40 percent of combined Genesis sales of 32,998 units in 2011. The company will roll out the 2013 Hyundai Genesis Coupe to showrooms in March.
Any sport coupe worth its salt, especially one with a well-tuned chassis, should avoid being weighed down by the powertrain. If anything, the Hyundai Genesis Coupe continues to follow this tradition. As such, everything from the busing ratings, damper, and spring, has been accurately recalibrated in order to complement the new powertrains.
This gives the Genesis Coupe better ride comfort, enhanced feel on the road, and allows for better body motion control. In terms of the suspension, the front has a dual-link MacPherson strut suspension while the rear has the five-link suspension configuration. Going back to the suspension in the front, the brand made sure to utilize a solid subframe in order to mount said suspension to the body.
Unlike a multi-piece component, the solid subframe is stronger and lighter. There are also stabilizer bars measuring 23 mm in diameter in the front and 23 mm in diameter in the rear. It not only ensures that the body roll is lowered but modifies the maximum handling to allow for predictability. Hyundai has made sure that all versions of the Genesis Coupe will deliver sport rear-drive experience.
The brand did not stop there as the R-Spec and Track trims raise this experience to a whole new level through the track-tuned and differentiated suspension calibrations. For the suspension, both these models have the spring rates made firmer by as much as 7% for the front and 11% for the rear. These are, of course, complemented by the damper rates.
The two models, the Track and the R-Spec, have thicker stabilizer bars compared to the previous models with the front at 22 mm and rear at 20 mm. In order to have a more refined ride comfort, models 2013 onwards of the Genesis Coupe will have the low-velocity-control dampers modified. It would also deliver a better riding experience as the ride comfort is paired with the improved body control.
The additions do not stop there as the Track and R-Spec trims will also have the strut camber adjustment bolts in the front. One good advantage of this feature is that it can be installed easily and thus customers can do so anytime they want to. Since they allow for adjustment on the front camber of about -1.5 degrees, the apex turn-in becomes that more responsive.
This can even lower the understeer significantly, a good quality to have especially in racing. That said, the structural rigidity being displayed by the Genesis Coupe sets the basis when it comes to dynamic precision no matter what the calibration of the suspension is.