2013 Jaguar F-Type inspired by the iconic E-Type to take on the competition

Article by Christian Andrei, on May 10, 2012

Watch out, Mercedes and Porsche! Jaguar’s smallest car in more than a half-century – the F-Type -- will go on sale in the middle of 2013. Jaguar took inspiration from no less than the iconic E-Type roadster in the 1960s to create its first two-seat sports car in nearly four decades. Jaguar has decided to come back to producing sports cars after having concentrated on luxury sedans in the past decades.

Peter Schmidt, the managing director of Automotive Industry Data that’s based in Warwick, England, said that if the F-Type can match what the first E-Type accomplished for Jaguar then it will be a “huge boost.”

He warned that we shouldn’t expect miracles but that this move is a good one for the brand and its reputation. Ferrari founder Enzo Ferrari said that the E-Type, which was launched at the 1961 Geneva auto show, is the “most beautiful car ever built."

In fact, the E-Type has become identified with London during the "Swinging Sixties." But then, it appears that India's Tata Motors had to buy Jaguar in 2008 for $2.5 billion before the return of a pure-bred sports model could be planned. Tata intends to invest $12 billion over five years to get a larger share of an upscale market that the German automakers presently dominate.

When Tata bought the Jaguar and Land Rover brands from Ford Motor Co., it decided to combine the two into a single unit. Jaguar is adamant that the F-Type isn’t just a marketing gimmick and that it’s expected to earn profits.

The F-Type is based on the C-X16 concept car that was first seen at the 2011 Frankfurt auto show. Spokesman Angus Fitton said that the F-Type is being groomed to be a “viable business proposition” so that it could pay for itself. At the same time, Jaguar realizes that the release of the F-Type will boost the brand’s image too.

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