2013 Nissan Altima ad campaign to start this week

Article by Christian A., on April 5, 2012

Nissan will begin its advertising campaign for the redesigned Altima sedan three months before it could be widely offered. Jon Brancheau, Nissan's vice president of marketing, said that the initial ad campaign is set to start this week. By late June, the 2013 Altima will start to arrive in showrooms but it will be widely available only in July.

Brancheau wouldn’t provide details on the marketing expenses for this volume-leading vehicle. However, he said that this is a major part of Nissan's budget for 2012. The early TV commercials will be displaying the Altima just briefly.

These ads have Robert Downey Jr. saying these lines: "Five all-new models over the next 15 months.” At the same time, five vehicles hidden under silky sheets are being driven through a city.

Towards the end of the commercial spot, the sheet is taken off and the new Altima is unveiled. Nissan has planned five redesigned cars and light trucks: the Altima, Pathfinder, Sentra, Versa hatchback and Rogue. Nissan is taking this Altima launch seriously.

Even as the product cycle of the present model is about to end, the current model continues to sell at robust volumes. Nissan sells 25,000 to 30,000 Altimas each month.

The Altima had been at second place and was trailing the top-selling Toyota Camry for quite some time. In the first quarter, U.S. sales of the Altima increased by 39% to 96,360 units. For the month of March, Altima sales grew by 27% to 41,050 units. Meanwhile, 42,567 Camrys were sold last month.

No doubt there are a number of new features in the 2013 Altima. However, the one that sets it apart is the “class above” appeal. This particular characteristic makes it clear at the first look and even the first touch, considering how remarkably it was implemented for the interior and the exterior. The excellent design of the exterior begins with how dramatic the front end has been styled plus the fact that is has that aggressive and wide stance.

Even if the 2013 Altima does have a wheelbase similar to the previous generation, the track, both the front and the rear, is wider by 1.4 inches. Even the fenders are deeper by 0.8 inch on both sides. As it is combined with how crisp the design of the new grille and the seamless bumper with the projector-type headlights, the new model achieves a classy but bold look.

These premium proportions can also be observed with the raised trunk and the longer sloping roofline in the rear. The combination of these two features allows the 2013 Altima to have a more fluid profile. Further, the waistline has been raised while the drip rail was lowered. In addition, it is clear to see that the angle of the A-pillar is now more sloped.

Another change is that the deep-stamped trunk was not only expanded but raised as well. Rounding up this new design are the large taillights which starts from the rear and flows toward the bodysides. Note however that for the SL trim, the taillights will have LED. Eight colors for the exterior are offered and highlighted by the door handles and chrome trim. The brand made sure to fine tune the aerodynamics in order to lower the coefficient of drag for this model. On the interior, the 2013 Altima is able to go against the standards present in the mid-size sedan class.

In terms of class and ambience, this latest offering from the brand can even compete with most of the luxury upscale sedans. Similar to what is seen in the exterior, the interior has a premium feel and look to it. This is not limited to the side of the driver but also includes that of the passenger in the front and even for those sitting in the rear. The interior also makes wide use of the soft-touch and classy materials. Attention to detail is on an advanced craftsman level.

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