2013 Nissan Altima marketing program gets a new tag line - “Innovation that Excites”

Article by Christian A., on June 21, 2012

Nissan Motor Co. has launched the national marketing program for the 2013 Altima. It will be attached to a new tag line -- "Innovation that Excites” instead of the "Innovation for All" tag line, which was used by Nissan North America for almost two years. Nissan Europe had started to use the “Innovation that Excites” tag line since April when it launched the sporty Juke crossover in the UK.

Vinay Shahani, director for Nissan marketing communications and media, said that Nissan is making the change so that all of its global ad campaigns would be on the same page. Shahani said that the company wants its global communications to be more consistent and so its brand campaigns in the future for its various markets will be similar.

He didn’t give details on what vehicles will share campaigns. Notably, Nissan Europe had released a TV commercial of the Juke being built in midair by skydivers, underwater and in motion as it participates in a race in going to a dirt-bike ramp. The launch of the U.S. model has been criticized but regardless, Nissan North America will still have its tag line changed.

Nissan is hoping that even when the redesigned Altima arrives in the market in full force on June 26, it will still be the No. 2 best-selling mid-sized sedan in the U.S. Nissan’s dealerships throughout the country has started receiving the new Altima. According to insiders, regional sales managers were asked to meet high sales targets in the third quarter so that Altima would continue to move through the launch.

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries