The top-selling model in the midsize segment for the month of March 2013 was the Nissan Altima, with 37,763 units sold. Coming in at second place is the Toyota Camry with 37,663 units sold. However, Toyota doesn’t need to fret much as the year-to-date total of the Camry is at 100,830, much higher than the Altima’s and Accord’s total of about 80,000.
Ranking third is the Honda Accord with 36,504 units sold. Fourth place went to the Ford Fusion (30,284 sold), which fell down one spot in the rankings compared to February sales. No. 5 is the Chevrolet Malibu with 18,539 units sold while at No. 6, there’s the Hyundai Sonata with 18,031 units sold. The Chrysler 200 reported sales last month of 16,593 units sold, compared to only having sold 11,446 in February.
At No. 8, there’s the Kia Optima (with 14,366 units sold) and at No. 9, there’s the Dodge Avenger (with 12,439 units sold). It’s believed that the Optima’s sales will climb quickly later this year when the refreshed model arrives in showrooms. The three models at the bottom are the Volkswagen Passat (9521), Mazda6 (6102), and Subaru Legacy (4400). The Mazda model got a substantial increase in sales last March after having sold just 2702 units last February.
In 2011, the Nissan Altima managed to grab the honor as the second best-selling car in the United States. Thus, the newest generation of the Altima should prove critical to the carmaker’s success in the US. Carolin remarked that while Nissan could conservatively evolve the Altima in a way that it would not upset the current owner base – a safe path usually taken by other carmakers – it would not adhere to the carmaker’s “Innovation for All.”
This is why, Carolin disclosed, Nissan changed nearly everything on the Altima – its looks, driving experience, feel and technologies. These changes allowed Nissan to create an Altima that builds on its strong reputation for quality and reliability while infusing new innovations and premium style as well as a higher level of dynamic performance and fuel efficiency. Carolin described the new Nissan Altima as the most engaging, energetic and purposeful vehicle in its class.
He noted that Altima owners who have liked the previous model will love the newest generation even more. He noted that first-time owners of an Altima would have their notion of a mid-size sedan redefined. The new Altima should be able to attract old and new customers with its "class above" appeal, as evident with the executions both inside and outside.
As Carolin explained, the Altima – just like other mid-size sedan nameplates offers excellent value, reliability and comfort. However, he noted, Altima buyers could never do with another boring mid-size sedan. The Altima offers these attributes in a way that is emotionally rewarding, through both its new dynamic looks and driving performance.
The new looks of the 2013 Nissan Altima is underpinned by its dramatic front end and wide imposing stance. Its front fascia is marked by a newly designed grille flanked by projector-type headlights and accentuated by a seamless bumper. Its wide stance was achieved thanks to its 1.4-inch wider front and rear tracks as well as 0.8-inch deeper fenders.