2013 Opel Adam makes its debut, wants to conquer the city car segment

Article by Christian Andrei, on July 11, 2012

Ladies and gentlemen, this is the 2013 Opel Adam, the German response for the Fiat 500 and also Opel’s first fashionable car. Measuring almost 3.70 meters in length, the new Opel Adam promises to provide premium technologies from upper segments such as a new onboard infotainment system which integrates the driver’s smartphone in the car (Apple iOS and Android).

The new Opel Adam will be offered with three fuel-efficient gasoline engines at the beginning: a 1.2-liter with 51kW/70 hp, a1.4-liter engine with 64 kW/87 hp and a 1.4-liter with 74/100 hp. All the engines will be offered with a five-speed manual transmission and are available with ecoFLEX technology pack including fuel-saving Start/Stop technology.

Later on, Opel will offer a new generation of small gasoline engines featuring direct injection turbocharging and a six-speed manual transmission.

In terms of design, the Opel Adam features company’s new design philosophy and we must admit that we don’t have what to say, it is simply perfect for a city car. The interior features harmonious surfaces and graceful flowing lines just like its bigger brand brothers Astra, Meriva and Insignia.

Moreover, the new Opel Adam introduces many upscale and innovative technologies into the A-segment that can usually only be found in higher segments. On of these is the new generation Advanced Park Assist (APA II).

Furthermore, we find the Side Blind Spot Alert (SBSA). And because it is a city car, the Opel Adam’s Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds. As expected, the car will make its world premiere in September at the 2012 Paris Motor Show and will hit the showrooms in January 2013.

Press Release

Opel ADAM: The most individualized urban car

In early 2013 the all-new Opel Adam will be available in dealerships and start making an impression on our roads. Opel's chic, urban small car and champion of individualization will turn heads in our cities just as it did at its world premiere at the Paris Motor Show in early September. Its modern, bold and colorful look ensures this, as does its almost unlimited potential for customization that makes virtually each and every Adam unique.

With the all-new Adam, Opel is entering the growing lifestyle A-segment. Short and strong-backed, Adam is almost 3.70 meters long and 1.72 meters wide (excl. mirrors). A funky three-door hatchback, it is perfect for urban environments. Its driving dynamics, however, also shine outside the city thanks to chassis and steering settings that focus on fun and agility. Inside its cabin, Adam offers seating for four people who benefit from a premium-inspired atmosphere; front passengers enjoy a high degree of roominess unusual for a small car. Adam's cockpit too can be individualized according to its owner's taste with a wide choice of colors, decors, stylish headliners and light effects.

The Opel Adam also provides premium technologies from upper segments. The new IntelliLink onboard infotainment system which integrates the owner's smartphone in the car (Android and Apple iOS) makes it the best connected small car. Other features ideal for Adam's natural urban environment are a new-generation Park Assist that automatically parks the car, a Side Blind Spot Alert and a power steering system including a "light touch" CITY mode.

Opel Adam does not only provide more individuality than its competitors: with a high level of standard equipment, it also offers more car for the money. The entry price for the Adam with the 51 kW/70 hp 1.2-liter gasoline engine is 11,500 euros (RRP incl. VAT in Germany). Even premium technologies and vast individualization options are affordable. For example the IntelliLink infotainment system is available for just 300 euros extra, and the starlight headliner illuminated by 64 LED lights that create the impression of a starry night sky for only 380 euros.

"The Opel Adam captures the spirit of modern urban youth and brings a great sense of freedom onto the street. It's fun, it can be individualized like no other car and blends attitude with a joyful agility. Adam definitely is the car for all young and young-at-heart drivers," says Opel deputy chairman of the management board, Dr. Thomas Sedran. "And as Adam combines all this emotional appeal with the best of German engineering and quality, it will play an important role in our growth plan across Europe."

Lively wheels: Adam, the newcomer in the small lifestyle car segment

Adam comes at a key moment in Opel's product offensive. Since 2008, Opel has completely reshaped its model line-up, starting with the flagship Insignia, continuing with its high volume models, and now entering or opening new segments of the market: The Ampera (electric car with range extender), the Mokka (small SUV), Adam (fashionable small car) and the future Cascada (mid-size convertible) all are part of the third wave of this vast growth program and contribute to extend Opel's portfolio.

Currently Opel is particularly strengthening its presence in the A and B segments, which now includes the 3.70 meter-long Adam, the 3.74 meter-long Agila, the 4.00 meter-long core model Corsa, the 4.28 meter-long new Mokka SUV and the 4.29 meter-long Meriva. With the introduction of the fashionable Adam, Opel also rounds off its A-segment offer alongside the 5-door Agila. While the Agila convinces with its high level of functionality and its practical strengths, Opel Adam stands out with its unparalleled individualization potential, muscular design and superior technology.

Opel Adam does not simply imitate familiar recipes. While major competitors in the segment go down the retro-design path, it is fresh and bold. "Adam proves that retro is not the rule of the game. It sets innovation, imagination, individualization and quality as its core values," says Dr. Thomas Sedran. First, its modern, fashion-conscious look combines with virtually unlimited personalization possibilities to set it apart from the competition. In addition, Adam introduces characteristics that are normally only available in premium models of upper-class vehicles, as shown in the high-quality execution of its cockpit and the technologies that enhance its safety, comfort, and fun factor. At the same time, Opel keeps Adam's prices affordable, with a high level of standard equipment in all versions.

Opel expects almost 80 percent of Adam customers to be private buyers, with more than half of those being new customers. But Adam will also make a statement as a signature vehicle for companies and businesses: around 20 percent of sales are expected to be in the fleet and commercial sector. Generally, Adam should attract young and young-at-heart customers of both genders with attitude: they want their car to reflect their individual personality. They place great value on fashion consciousness and individuality; they don't just follow trends, they also actively create them and so are opinion-leaders.

"With Adam, Opel is not only getting its loyal Opel customers who want a unique small car excited, but is also winning over new groups of buyers who haven't yet identified with the brand. They are reacting to the Adam, because it is authentic and simply different from its potential competitors. Customers no longer have to get used to their car, because Adam reflects the character and lifestyle of its owner," says Dr. Thomas Sedran.

Experts predict the lifestyle-orientated sub-segment in which the Opel Adam is a new contender will continue to grow steadily over the next years. Since 2000, sales of stylish cars of the A-segment (around 3.70 m length) have risen by around 30 percent and of B-segment luxury-oriented cars (around 4.00 m length) by over 110 percent. In 2011 nearly 630,000 units of these trendy cars were registered in Europe, versus 450,000 in 2008. Opel now wants to conquer this growth market with the Adam. There is an especially high demand for small cars in Italy, which might become Adam's largest market. Other main markets for Opel's new lifestyle small car will be Germany, the United Kingdom, France and the Netherlands.

Design & Individualization

Adam is Opel's first lifestyle, small vehicle. The sub-segment it enters was initially shaped by modern automotive interpretations of "retro" themes, but Opel deliberately went its own, innovative way. It has given the Opel Adam bold proportions and a unique, modern design without any reference to the past. To further stand out, Adam also comes with more new ideas than any of its competitors.

The first and core idea is that it can be individualized more than any other car. In three years of development - from the first sketch up to the world premiere in Paris - Opel designers, engineers and manufacturing experts developed outstanding new features that allow customizing Adam far beyond familiar recipes. Malcolm Ward, Design Director says: "There was an outstanding "can do" spirit and vibrant energy in the team when we created Adam, and it's amazing to see how many of the ideas that were generated in the early creative phase made it to production. Thanks to this incredibly fresh and audacious approach, Opel Adam can be personalized more than any car in the segment with virtually unlimited exterior and interior color, fabric, décor, wheel, etc. combination possibilities." For instance, Opel Adam introduces for the first time in the automobile industry three design features that enhance its great individualization potential, such as exchangeable colored wheel clips, printed headliners and backlit decors on the instrument panel.

Bold exterior with iconic silhouette and premium inspired interior

Adam introduces Opel's award-winning design philosophy of "sculptural artistry meets German precision" to the fashion-led A-segment. It first stands out with its muscular, original look that bucks the trend of retro-based design, as well as with bold, powerful proportions: with 3.70 meters in length and 1.72 meters width (excluding mirrors), Adam has the same length but is wider than a MINI, and looks solidly planted onto the road.

Adam's striking and unique "floating" roof which is visually disconnected from the body allows a perfect execution of a two-tone color combination - the basic individualization feature. The car's name badge is - unlike with most other cars - placed at the end of the chrome "signature" window molding on the rear pillar, which adds to its unique appeal. In the wide front grille, the Opel Adam has been given the new wing-shaped chrome bar with the embossed Opel emblem as introduced in the new Astra line-up. On the flanks typically sculpted Opel design cues such as the blade in the lower door and the characteristic crisp "shock wave" around the door handles are reminiscent of the Astra GTC. The headlamps feature wing-shaped daytime running lights (DRL), also typical for Opel. For the first time in the A-segment, both the headlamps and the taillights are available with state-of-the-art energy-saving LED technology.

The interior design delivers what Adam's upmarket exterior promises: style and premium- inspired ambience in a remarkably spacious environment for a small car. With sculpted, harmonious surfaces and graceful flowing lines just like its bigger brand brothers Astra, Meriva and Insignia, the Adam rounds off Opel´s brand promise in its latest and smallest declination. The new Adam-exclusive round, chronograph-style instruments and chrome bezeled switches convey an aura of sporty precision.

Just Unique - virtually no Adam looks like the other

The new Opel Adam grabs a lot of attention because of its unmistakable design, and even more due to its virtually unlimited customization options. Thanks to a wide range of exterior colors, a broad choice of wheel designs plus many interior trim options including different décor panels, ambient lighting packages and an array of headliners unrivalled in the automotive industry, Adam is Opel's new champion of personalization. Countless combination possibilities of body and roof colors, rims, interior configurations and trim options offer the Adam buyer choices not available for any other car. So virtually no Adam looks like the other, making every car just unique.

On the exterior, customers can choose from a spectrum of 12 body colors, the names of which evoke cultural references movie lovers will immediately feel familiar with - such as "I'll be Black", "Papa don't Peach", "Purple Fiction", "James Blonde", "Saturday White Fever" and "Buzz Lightgreen". To go with each body color there is a matching and personalized car key. So even when the owner has parked the Opel Adam, a highly original and personalized part of it always remains with him or her. Adam's roof can be given the same color as the body. However, for a more contrasting effect, three roof colors can also be combined with any body color: the glossy "I'll be Black", the light cream "White my Fire" and the dark and rich "Men in Brown".

Instead of offering a conventional trim hierarchy, Adam breaks new ground with 3 different trim worlds or "moods". They set the scene for the first level of individualization: Adam JAM is bold and funky, appealing to the very fashion conscious customer out there; Adam GLAM is elegant and stylish, targeting people with refined tastes; and Adam SLAM is quite masculine, sporty and streetwise.

On the next level of customization, owners can choose from 3 option packs for each of the 3 trim worlds: so, Adam JAM, Adam GLAM and Adam SLAM can all be further sharpened and tailored to individual tastes with the two-tone "Black-" or "White Pack", the flamboyant "Twisted Pack" or the bold "Extreme Pack". The Black Pack offers extra elegance with roof, exterior mirrors and rims all in black, with the White Pack having the same touches in white. Opel Adam with the Twisted Pack shines with colorful exterior mirrors, grille bar, rims and interior décor either in green for the Adam JAM version, in brown for the Adam GLAM or red for the Adam SLAM. And the Extreme Pack makes the car absolutely unmistakable with eye-catching wheels and ornaments on the mirrors, grille bar, paintwork and interior décor.

Opel's new lifestyle car can be further personalized with three different external decal packages (Adam JAM "Splat", Adam GLAM "Fly" and Adam SLAM "Stripes") that are applied to mirrors and other parts of the car, for example the sides and rear.

In total Adam offers 31 different wheel designs and colors with sizes ranging from 15" to 18", including rims in "Vintage" or "Horns" design which takes the classic form design a step further. Unconventional sweeping designs like "Boomerang", "Hurricane", "Turbine", and "Twister" will also certainly turn heads. An extra hint for an unmistakable Adam character: even after customers have taken delivery of their car, some 18" wheels featuring completely new, interchangeable color clips can be personalized even further. Opel is the first and only automaker in the world to offer these clips, available in six different multi-part sets of colors that are clipped onto the five spokes of the rim. One can for instance match the color of his clips to Adam's body color, create strong contrasts or play with bi-color combinations. Opel Adam is the only car that allows its wheel colors to be individually selected according to individual tastes.

Unique and fresh interior moods with backlit interior décor

Inside the cabin there is also a wealth of personalization possibilities. 4 base colors are available: black, cocoa, purple and white. They combine with 15 different seat designs which also feature a broad choice of materials and colors. In addition, 19 different sets of decoration panels on the dashboard and the doors are available. These panels can be ordered separately so that Adam's interior can constantly be personalized and tailored to the changing tastes of the owner - or to changing owners. Among the 19 offered panels, 11 are painted and match the exterior colors, 8 are covered with premium foil featuring decorative patterns - 2 of which are even backlit via LEDs, that create a soft, glowing appearance that is absolutely unique in the automotive industry.

This exclusive design element is combined with an ambient lighting package that consists of indirect lights that illuminate the door pockets, center console and passenger footwell. As part of the ambient lighting package, at the touch of a button, 8 different light colors can be selected - one alone or so that they continuously change - and dimmed to set the tone for the interior. Red, two amber tones, yellow, green, blue, ice blue and white can be selected. This once again underscores the Adam's unparalleled wealth of personalization.

Inside of the cabin the roof can also be personalized to suit every taste. A large sunroof can fill Opel Adam with natural light. But the printed headliners are an industry first that have never been seen before. Three motifs are available, with clouds "Sky", autumn leaves "Fly" or checkered flag "Go". However, Adam's most spectacular headliner is the "Starlight" illuminated by 64 LED lights creating the impression of a starry night sky. It is absolutely unique in this vehicle segment - and in all other segments, except for the most expensive limousines in the world. Romantics can combine the Sky motif with the Starlight illumination.

Creative packs add extra appeal to the Opel Adam

In addition to the vast variety of colors and decors, and beyond the Black/White, Twisted, Extreme packages, further different packs add extra appearance details to the Adam. Customers who wish to create an even sportier Adam can opt for the "OPC Line Pack" with more aggressive-looking bumpers and spoilers. The "Extreme Carbon Pack" including the grille bar and mirrors in carbon design creates an exceptional look. And those who want to bring a color theme to its ultimate expression inside the cabin can opt for the "Color Pack" which adds colorful accents on the steering wheel and the gear shifter.

Up-level technologies and best connectivity in segment

Engineered and developed in Rüsselsheim, the Opel Adam brings premium technologies and qualities from upper categories into the A-segment. Most of Adam's technical features are introduced for the first time in a small, urban car. They make life and mobility easier in modern city centers, urban areas and beyond, and include the new generation Park Assist that automatically steers the car into a parking space, Side Blind Spot Alert, the Speed Limiter functionality combined with Cruise Control and the power steering system "light touch" CITY mode. But the biggest highlight is the new IntelliLink onboard infotainment system which integrates the owner's smartphone (Android and Apple iOS) in the vehicle, making Adam the best connected small car. IntelliLink also further enhances Adam's individualization, as it brings owners' personal environments and favorite entertainment features from their smartphones into their car and makes them accessible via the car's controls. Adam not only offers high quality execution, unprecedented individualization potential and up-level technology solutions, it also makes them surprisingly affordable: IntelliLink for instance costs only 300 euros.

Powertrain: 3 efficient gasoline units to start with - new generation coming soon

The Opel Adam is initially offered with three efficient gasoline powertrains - a 1.2-liter 51 kW/ 70 hp, a 1.4-liter 64 kW/87 hp and a 1.4-liter 74 kW/100 hp. All are combined with a five-speed manual transmission and can be complemented by an ecoFLEX Technology Pack that further enhances their efficiency. The 1.4-liter units provide maximum torque of 130 Nm at 4,000 rpm; the 74 kW/100 hp version accelerates from zero to 100 km/h in 11.5 seconds and enables a top speed of 185 km/h. The ecoFLEX Technology Pack includes a Start/Stop system with a high-performance battery, heavy-duty starter, optimized generator and an "eco" switch allowing its activation or de-activation; in addition, it also features an Eco Drive Assistant that monitors energy consumption and indicates when to shift up. With the 15" and 16" wheels, special low-rolling-resistance tires in the ecoFLEX Technology Pack further contribute to saving fuel. In the combined cycle, the Adam 1.2 ecoFLEX has fuel consumption of only 5.0 liters per 100 km and CO2 emissions as low as 118 g/km. Both 1.4 ecoFLEX models only require 5.1 liters and have emissions of just 119 g/km.

Opel is also developing a new generation small gasoline engine that will premiere in the Adam later on. This all-aluminum unit will feature direct injection, turbocharging and Start/Stop technologies for further enhanced efficiency and performance. It will be combined with an all-new generation six-speed manual transmission.

Chassis: Adam is fun to drive on city streets and country roads

With its chassis geared towards agile driving dynamics, the Opel Adam is not just at home on city streets but also on country roads. The compact wheelbase of 2,311 mm is combined with an impressively wide tread of 1,472 mm in the front and 1,464 mm in the rear which give Adam its solid stance on the road and ensure excellent stability. The chassis was developed for crisp agility and optimal handling in the city without making any compromises in dynamics during country road driving. MacPherson struts have been fitted to the front axle. Front suspension geometry with optimized front knuckle gives Adam excellent roll behavior and steering response. The rear axle features a torsion beam compound crank design and ensures high stability.

At the same time, Opel Adam's low center of gravity makes it grip the road, especially in tight curves. Dampers were tuned to the challenges of city driving. Wheel sizes range from 15" to 18", and cars that are specified with 17" or 18" rims come standard with a more tensed Sport chassis which delivers an even crisper steering feeling.

Individualized infotainment: IntelliLink brings home and friends into the Opel Adam

IntelliLink, Opel's new-generation infotainment system, has its debut in Adam, making it the best connected small car on the market. Offering drivers a high degree of convenience and flexibility, IntelliLink is designed for wireless support of the new media sources - such as smartphones and their applications - via Bluetooth or USB connections. One highlight of IntelliLink is that it is able to work with both Android and Apple iOS based smartphones. The IntelliLink infotainment experience brings a smartphone owner's personal capabilities and environment, home, friends and favorite entertainment into the car; this makes Adam just as personal as the contents kept on the smartphone, entirely in line with its philosophy of being Opel's champion of individualization.

Compact and fully integrated, the Opel IntelliLink infotainment system brings content from the smartphone onto a 7-inch, high resolution, full color touch-screen display. Connectivity is provided via USB or Bluetooth for mass storage devices, including MP3 players, iPod, iPad, etc. In addition to the USB port, it also provides a 3.5 mm / 1/8-inch auxiliary input. So Opel Adam's driver can for instance select his or her personal soundtrack using the touchscreen anytime and anywhere. This means that the smartphone, in effect, functions in the same way as a hard drive would in an embedded infotainment system. Certain functionalities are even accessible via the car's remote controls located on the steering wheel. IntelliLink is very easy and intuitive to use. Five menus are available:

Audio: The user can choose between radio AM/FM/Digital Radio DAB or his/her own music and personal playlists contained in the smartphone or any storage device. The Audio selection provides controls of the available audio sources via USB, auxiliary input and Bluetooth audio; maximum control comes with a USB connection. IntelliLink uses the Gracenote music organization for USB music devices which provides song information and album art. Gracenote is resident in the radio memory.
Telephone: Hands-free phone calls can be made without dialing: the driver can select a name from the stored directory featuring up to 1,000 contacts that is visible on the touch-screen, touch the "call" function and project the call through the vehicle speakers. A list of the last and missed calls can also be easily accessed, checked and used to return calls. Telephone and audio functions together can be accessible and controlled via Bluetooth regardless of smartphone type.
Gallery: Personal photo galleries, slide shows, videos and other stored documents can also be accessed easily via USB connection (and Aux-in for videos for iOS Smartphones) and viewed when Adam is stationary. Visuals naturally appear on the 7-inch touch-screen and sound comes from the car's speakers.
Apps: Apps stored in the smartphone enhance IntelliLink's capabilities. At launch, the BringGo navigation App and Stitcher, an app allowing access to radio podcasts, will be available (further information below). More will be available at a later stage. Dealers can continuously update IntelliLink's software as new applications are released.
Car settings: The basic car settings are also accessible and can be modified via IntelliLink: language (23 languages are available), time, date, radio settings (volume, balance, fader, etc…) and connection settings can be controlled according to the driver's individual tastes. In addition, information about climate control, Park Pilot and Park Assist systems are also displayed on IntelliLink's 7-inch screen.
Selected apps that are compatible for smartphones using both Android and Apple iOS operating systems can be downloaded from the internet. For example, the BringGo navigation system that will soon be available from the App Store and can be downloaded as a map version for Eastern and Western Europe. Once the app has been downloaded, the map data remains installed on the smartphone. This means that Adam's owner does not need a smartphone broadband connection to use the BringGo navigation system and thus does not need to pay any roaming fees while abroad. As BringGo always remains on the phone, after the Adam drivers have parked their car, they can continue their journey on foot or by bike using their navigation system. An additional advantage of BringGo is that if required it can be connected to internet search engines. For example, if Opel Adam drivers want to find a restaurant or hotel, they can just run a name search on the search engine and the results will then be automatically displayed on the BringGo map.

Another useful App which will be offered for IntelliLink is Stitcher, a global podcast internet radio that lets users listen to programs live or after they have been broadcast. Once Stitcher is downloaded onto the smartphone, Adam's owner can access more than 10,000 podcasts on demand, radio shows and live stations around the world via the IntelliLink touch-screen.

IntelliLink is affordable optional equipment: it only costs 300 euros. The standard infotainment equipment in Adam JAM, Adam GLAM and Adam SLAM is a CD 3.0 BT system with radio and CD players, featuring Bluetooth and USB connections as well as a hands-free function. For IntelliLink as well as for this system, the AM/FM double radio tuner can be combined with DAB digital radio offering a broad choice of listening options.

And for those who want the ultimate sound experience in their Adam, an Infinity sound system is available. It features eight speakers including five 45 Watt units and a 90 Watt subwoofer box located in the luggage compartment.

An innovative hands-free docking station called FlexDock is also available in the Opel Adam. FlexDock consists of two units: a baseplate and a cradle that connects the smartphone to the baseplate and the car's infotainment system. All wires are hidden under the dashboard. FlexDock enables the use of smartphones with navigation app in the car and recharges them while they are in use. It also enables hands-free calling, music streaming and USB connectivity. Smartphone applications can be accessed via Adam's remote controls on the steering wheel as well as via the phone's touch screen. As the docking station is located exactly where it needs to be -on the front, center loudspeaker panel at the bottom of the windscreen -, drivers do not have to move their eyes from the road to check the information displayed on their smartphone's screen. Therefore FlexDock is not only a smart connectivity solution, it also allows drivers to use their smartphone in a safer way. The docking station is independent from the IntelliLink infotainment system. Easy to reach, the FlexDock docking station also has an adjustable viewing angle. There is a choice of two cradles: one for iPhones and a universal cradle that adapts to 70% of all smartphones available. The FlexDock docking station is offered for just 90 euros.

Safer and cooler mobility thanks to up-level assistant systems

The new Opel Adam not only offers tons of driving fun with its crisp chassis and lively engines, it also makes driving easier and safer with its modern assistance systems. Especially in city driving that is often hectic, they help the driver in a variety of ways.

Opel Adam is the first small car in the market to offer a second generation Park Assist that identifies parking spaces and automatically parks the vehicle. An ultrasonic sensor-based system, Park Assist II measures suitable parallel or perpendicular parking spots, calculates the trajectory and automatically steers Adam to park it in the space.. The driver just controls acceleration, deceleration and gear shifting. This system enhances Adam's urban vocation.

Park Assist always comes with a Side Blind Spot Alert that also uses the ultrasonic sensors to warn drivers of an imminent collision when changing lanes. These ultrasonic sensors have a range of three meters to the left and right of the vehicle and detect objects or other vehicles in the driver's blind spots. As soon as another vehicle comes within the range of the sensors, an LED lights up on the respective outside mirror. If the driver still attempts to changes lanes by applying the turn indicator to the side where the vehicle is detected, the LED starts to flash. The system thus actively helps to prevent accidents between speeds of 10 and 140 km/h. The optional combined pack comprising the up-level functionalities of Park Assist II and Side Blind Spot Alert is offered for no more than 580 euros.

Adam's Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds. This system is standard in all Adams and particularly useful for maneuvering in congested urban areas.

The comprehensive ESP Plus of the latest generation is also standard in all Adams. It comes complete with many useful sub-functions such as ABS and traction control as well as electronic brake force distribution, cornering brake control and Hill Start Assist. Hill Start Assist holds the vehicle for 1 to 2 seconds to prevent it from rolling back and thus eases driving off on hills, for example at traffic lights or when exiting a parking space on a steep street.

The Cruise Control that comes standard in Opel Adam JAM, Adam GLAM and Adam SLAM includes a new Speed Limiter function which is particularly helpful in city traffic and allows the driver to set a maximum speed up from 30 km/h. It warns the driver on the display when the pre-selected speed is exceeded. This makes it easy for drivers to comply with 30 or 50 km speed limit zones in urban settings.

The Automatic Dimming Rearview Mirror integrated in the Light & Sight Pack is a safety plus. Photoelectric sensors adjust the reflectance level of the mirror to reduce glare for the driver from following vehicles. As soon as the sensors no longer register any glare, the mirror automatically reverts to normal brightness and reflection. The Light & Sight Pack offered for just 145 euros also includes Rain Sensors that automatically activate the wipers and an Automatic Headlamp Control that switches on the lights when necessary.

For more comfort during cold weather driving, Adam can also be equipped with a Heated Steering Wheel - another innovation in the A-Segment. The steering wheel warms hands within one minute; when activated, the whole rim of the steering wheel is heated, but heat is distributed more quickly in the main grip areas around the lateral spokes. Temperature of the steering wheel reaches about 32°C in just a few minutes. The Heated Steering Wheel always comes in combination with heated front seats. This pack is offered for only 350 euros.

Flexible urban mobility: Opel Adam with FlexFix bike carrier

The Opel Adam benefits from a unique feature that makes urban mobility cooler and easier than ever: the optional, fully integrated FlexFix bike carrier. This clever device is exclusive to Opel and gives Adam owners the ability to engage in modern urban mobility, either at the wheel of their car or on the saddle of their bike. The FlexFix bike carrier helps to make busy urban life even more stress-free with the Adam. It can be used in a spontaneous way, entirely according to one's taste, the weather, traffic conditions and the environment.

The FlexFix bike carrier is integrated in the rear bumper and is therefore always available. It is very easy to use and does not require any tools or additional devices. When it is not in use it disappears almost invisibly like a drawer in the rear bumper. With the Opel Adam the lockable system can take a bike weighing up to 30 kilograms so that even e-bikes can be transported. An optional clip-on adaptor ensures that a second bike weighing up to 20 kilograms can be carried. In that sense FlexFix becomes a flexible mobility solution that can be shared by two people.

Thanks to the low loading height of the carrier, the bikes can be easily attached to the stable and user-friendly holders inside the rails at the rear. This way the task of securing the bikes before transport is ergonomic and easy on the spine, in contrast to roof racks where one must lift the load high over the head. Even when fully loaded, FlexFix can be tilted in such a way that the tailgate of the Adam can still be opened, allowing easy access to the trunk. In addition, FlexFix can be combined with a park assist system to help preventdents and scratches while parking.

With the FlexFix system, those who fancy a quick bike ride will be able to do so everywhere and anytime, and not only in urban areas, but also in the countryside. The Opel FlexFix bike carrier system is already available in various versions across the Opel model range. Opel is still the only carmaker that offers such a fully integrated system, which further enhances Opel Adam's already enormous ability to cater for every personal taste and lifestyle.

Passive safety: Well protected when driving Adam

Passengers in Adam are protected by a very rigid passenger cell that is mainly fabricated from high-strength steel. They benefit from newly engineered front seats especially focusing on excellent comfort and safety performance. These seats, which also feature an Easy Entry device with memory, have extra-long adjustment travels of 220 mm in length and 57 mm in height. This enables drivers of all sizes and weights to benefit from the most appropriate driving position and greatest protection. All four seats have three-point safety belts. Safety belt force limiters and pyrotechnical safety belt pretensioners are standard and front seats even benefit from double pretensioners. The combination of lap- and buckle pretensioners allows maximum restraint of the pelvis and control of upper body movement in the case of an impact.

Opel Adam's comprehensive airbag system comprises two front airbags, two thorax/pelvis side airbags for the driver and the front passenger as well as two head curtain airbags in front and rear. In the event of a collision the pedal release system protects the driver's feet and legs from serious injury.

The airbag from the front passenger seat can be de-activated in order to install a child seat. The two rear seats have ISOFIX brackets and TOP TETHER anchors to easily attach child seats in the Opel Adam, so even young mothers and their kids can drive and be driven safely and in style.

Topics: opel, opel adam, city car

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