PSA/Peugeot-Citroen is now taking orders of the new Peugeot 308 compact car at a price lower than Volkswagen Golf, the current leader of the compact segment in Europe. The Peugeot 308 will have a starting price of EUR16,450 (petrol) in Germany, lower than the base tag of the Golf at EUR17,175.
The Opel Astra and the Ford Focus have starting prices of EUR16,770 and EUR16,450, respectively. The diesel variants of the Peugeot 308 will have a starting price of EUR19,550.
PSA is counting on new models like the new 308 and the new Citroen C4 Picasso minivan to boost its vehicle sales in Europe. The current 308 is the Peugeot brand second best-seller unit in Europe after the 208/207 subcompacts, according to market researchers JATO Dynamics.
PSA posted a 34-percent slide in sales of the 308 in the first half of 2013 to 48,641 units. The vehicle is 13th among compact cars in terms of sales in Europe in the first half of 2013.
The 308 has been designed to help Peugeot in its goal to move upscale. The brand said that the initial design brief for the 308 had the "highest levels of quality at its core." In a statement, Peugeot remarked that details of the 308 like high quality interior materials and the satin chrome or gloss black detailing "add to the feeling of sophistication and maturity in the car's design."
Although the 308 will debut at the Frankfurt auto show in September, Peugeot is already receiving orders for the compact cars. Customers can have their 308 fitted with one of the three gasoline and two diesel engine choices.
The most fuel efficient 308 boasts of emitting only 85 grams of carbon dioxide per kilometer. The 308 and the Citroen C4 Picasso are underpinned by PSA's new Efficient Modular Platform (EMP2) architecture, which helped cut the 308’s weight by around 140kg. Peugeot will start deliveries of the 308 compact car at end of September 2013.