2013 Toyota Avalon priced from $31,785

Article by Christian Andrei, on October 31, 2012

Toyota has unveiled that the starting price of the 2013 Toyota Avalon is at $31,785 (which includes a $795 destination charge), while the Avalon Hybrid is priced from $36,350. The 2013 Avalon sedan is available with either a traditional gasoline powertrain or a hybrid version. There are four different trim levels available, with increasing equipment levels.

The $31,785 Avalon XLE is powered by the 268-hp 3.5-liter V-6 engine and rides on a set of 17-inch alloy wheels. It features a touchscreen audio system with eight speakers, and powered heated front seats.

With this starting price, the new Avalon is actually cheaper than the 2012 Toyota Avalon by $2170. The 2012 Avalon Limited has a price tag of $37,105. The Avalon XLE Premium is priced at $33,990 with the gasoline engine or $36,350 when it has the hybrid powertrain, which merges a 2.5-liter inline-four and an electric motor.

Aside from what’s available in the Avalon XLE, the other features offered as standard on the XLE Premium are a sunroof, backup camera, garage-door opener, and auto-dimming mirror. The Avalon XLE Touring is priced at $36,295 for the V-6 engine and $38,045 for the hybrid model.

It comes with additional equipment such as fog lights, blind sport monitor and cross-traffic alert system, a navigation system with nine speakers, as well as 18-inch alloy wheels and paddle shifters for V-6 models. The Limited is the range-topping version. It is priced at $40,445 when equipped with the V-6 engine and $42,195 with the hybrid powertrain.

It has the features of the XLE Touring plus HID headlights and LED running lights, premium leather seats, puddle lamps, automatic windshield wipers, heated rear seats, cooled front seats, a color climate-control screen, and ambient lighting. The optional $1750 Technology package supplements that with adaptive cruise control, forward collision warning, and automatic high beams.

It’s clear that the Toyota Avalon is considerably less expensive than the 2013 Lexus ES350 and ES300h even as these two cars are similar when it comes to their mechanism and only vary when it comes to design and equipment levels.

The 2013 ES350, when powered by a 268-hp 3.5-liter V-6 engine, has a starting price of $36,995. This is $5215 more expensive than the base Avalon V-6. On the other hand, the 2013 ES300h hybrid is priced at $39,745, which makes it $3395 more expensive than the base Avalon hybrid.

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