2013 Toyota Yaris priced at $15,130

Article by Christian A., on September 24, 2012

The 2013 Toyota Yaris subcompact hatchback will be more expensive than the outgoing model, according to the automaker. The 2013 Toyota Yaris will have a pricing range of $15,130 (base model) to $18,040 (top trim model). Toyota will add $255 to the base 2013 Yaris L two- and four-door hatchbacks to $15,130 and $16,155, respectively.

The four-door Yaris LE offers the four-speed automatic transmission as standard. Customers will have to pay $725 if they want ‘the five-speed manual for the automatic on the two-door Yaris L. Upgrading to the Yaris LE means that prices will be increased by $330 to $16,715 and $17,190, respectively. The 2013 Yaris SE is offered just in a four-door hatchback version.

It will cost just $80 higher, which means that the five-speed manual priced at $17,240 while the four-speed automatic costs $18,040. The 2013 Toyota Yaris is more expensive but it comes with an impressive set of additional features. Yaris L models currently offer the Tech Audio package, which was included as standard equipment.

The Tech Audio pack consists of six speakers, satellite radio, an auxiliary audio jack, USB port with iPod connectivity, and Bluetooth streaming capability. Cruise control, which was previously a $250 option, is now standard on the Yaris LE.

The 2013 Toyota Yaris’ price hike puts it in the same price range as its subcompact rivals such as the 2013 Hyundai Accent (which ones its most recent subcompact comparison test), which is priced at $15,320 in four-door sedan form and $15,570 as a GLS four-door hatch model. The 2013 Ford Fiesta sedan has a starting price of $13,995, while the 2013 Fiesta is priced at $14,995.

From 1999 when the Toyota Yaris was first launched in Europe, its successors have since been built according to the simple concept of combining a compact exterior with a roomy interior. Because of this, the Yaris instantly got the name of “Piccolo Genio”, translated in English as the little genius – a proof of the impressive packaging that was manifest in its two early generations.

Now on its third generation, the makers of the Toyota Yaris have maintained all the clever attributes of its ancestors, while introducing new design elements that are bolder, more elegant and more dynamic – elements that are essential for a true European compact car.

The increase in vehicle length was limited to just 100 mm, which resulted to a new length of 3,885 mm. Yaris still remains as the most compact car in its category amid an average length of only 4 meters in the B-segment. This is shown in a topnotch turning circle of only 4.7 meters, which surely made Toyota Yaris active and agile for a great city driving.

Yaris has the same width of 1,695, while it reduced its height by 20 mm, thus resulting to a lower gravity center and a more athletic posture at 1,510 mm. Complementing its well-proportioned and balanced form, the wheelbase was also widened by 50 mm, while its wheel arches and front and rear overhangs display dynamism, agility and stamina.

Toyota Yaris has gained the distinction as the new representative of the Toyota brand due to its bold and brave frontal treatment. A new design component is the adjusted proportion of the lower and upper grilles, emphasizing the enlargement of the lower grilles.

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