2013 Volvo V40 shows the first pedestrian airbag

Article by Christian A., on March 8, 2012

The first pedestrian airbag ever was displayed by Volvo on the V40 five-door hatchback at the Geneva Auto Show. The V40, which replaces the C30, is the first model designed by Volvo under owner Zhejiang Geely Holding Group of China. It can be recalled that Geely acquired the automaker from Ford for $1.8 billion a couple of years ago in what’s considered as the largest overseas acquisition by a Chinese automaker.

The car features an airbag that would eject from the hood after an impact in order to protect pedestrians from injury. Volvo is relying on these innovations to improve its safety image and help it double global sales.

This May, V40 production will start. It aims to achieve annual sales of 90,000, primarily in Europe, where the demand is highest for small cars in big urban areas. U.S. consumers should know that this won’t be offered in their country.

Volvo is hoping that the hatchback would appeal to potential buyers of BMW's 1 series, Audi's A3 and Mercedes' new A class, as the automaker works to push its products into the premium market. However, Volvo would still have to fill the other gaps in its product lineup and replace vehicles that are getting older as it aims to increaseA annual volume to 800,000 by 2020.

Last year, Volvo sold 449,255 cars. In comparison, Audi sold 1.3 million. Audi is a unit of Volkswagen AG, which delivered 8.27 million vehicles throughout all of its brands.

Jonathon Poskitt, the head of European sales forecasting at LMC Automotive in Oxford, said that the V40 "is an important model for the brand as it further progresses along the road to making Volvo a more viable premium-brand competitor.” He added that for Volvo to gain ground against Audi and BMW, it will have to “roll out this new, sharper styling” to the replacement vehicles that will arrive over the next few years.

Topics: volvo, volvo v40

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries