2013 Vw Beetle Fender Edition now available in the UK

Article by Christian Andrei, on January 4, 2013

Volkswagen has introduced the Beetle Fender limited edition, produced in partnership with the famous guitar manufacturer. Powering the limited-edition Beetle Fender is an efficient but strong 2.0-litre TDI 140 PS engine mated to either a six-speed manual or DSG gearbox. Similar to the cover of Spinal Tap’s album Smell The Glove, it is offered with only a lustrous Deep Pearl Black color.

It features a rear spoiler, a set of stylish 18-inch ‘Discus’ alloy wheels, and a Fender badge on each front wing. The guitar connection is quickly apparent upon entering the interior. Every car gets a dash panel in vibrant ‘Sunburst’ wood, similar to a classic Fender guitar. It also comes with the 400-Watt Fender sound system, accompanied with a boot-mounted subwoofer, and illuminated front speaker mountings.

Every Beetle Fender gets the RCD 510 audio unit with full-colour touchscreen and MDI multi-device interface, 2Zone climate control, front and rear parking sensors, bi-xenon headlights and bespoke ‘Cheyenne’ cloth seats with leather-look side bolsters. The price tag on the Beetle Fender indicates £23,015 (RRP OTR) for the manual model, and £24,610 for the DSG. Volkswagen will start to take orders on January 2.

Press Release

2013 Vw Beetle Fender Edition

The VW Beetle is the first car in Europe that can be ordered with a sound system from guitar and amp makers Fender. In 2011, Volkswagen showcased a concept car at the IAA in Frankfurt that was designed to pay homage to the legendary American company. That was the exclusive Beetle Fender. With its powerful looks and no less powerful sound system (400 watts), the concept car thrilled visitors to the show so much that Volkswagen decided to make it into a production car. It is now made its world premiere at the 2012 AMI in Leipzig.

Black and chrome as an exclusive alliance

The Volkswagen Beetle Fender Edition is based on the already higher 'Design' level specification. The new Beetle model can be ordered in two shades of black: 'Black Uni' or 'Deep Black Pearl Effect'. Black has been chosen so that the VW Beetle Fender Edition's numerous chrome details are shown off to best effect. These include 18-inch 'Disc' alloy wheels as standard, the wing mirrors, the strip below the side windows, the inserts in the side sills, the two Fender signs on the left and right front wings, the 'Beetle' wording on the boot and, of course, the VW badge. The exterior standard specification also includes bi-xenon headlamps and LED daytime running lights.

Interior with dash pad in electric guitar style

The car's interior also has a very refined appearance. One very striking feature is the dash pad. Complete with chrome-plated Fender logo, it is finished in 'Sunburst' style, the two-tone wood design of many Fender guitars. The instrument panel thus creates a visual link to the world of rock music. In keeping with this, Volkswagen ships each Beetle with three exclusive Fender guitar picks.

Further standard features of the black-trimmed interior include redesigned sports seats with specially created central sections in fabric and sides and headrests in a black leather look, contrast stitching on the leather steering wheel, gear knob and handbrake lever, colour trimmed floor mats, cruise control, air conditioning and, of course, the Fender sound system complete with USB interface (media in). The Fender system is controlled as standard via the panel for the RCD 510 audio system (featuring touchscreen, integrated CD changer for six CDs, double tuner and SD card slot).

Fender sound system inclusive of ambient lighting

Automatically included with the sound system is adjustable interior ambient lighting in three colours (white, red and blue). As well as indirect lighting strips below the front side windows, this includes an illuminated ring around each of the speakers in the doors. The sound system includes two high-end tweeters installed in each mirror triangle and rear side panel, while in the front doors are the woofers with double voice coils. Assigned to these are woofers in the rear side panels, each with a single voice coil. Additionally integrated into the system is a subwoofer with double voice coil located in an enclosed bass box in the Beetle's boot. At the centre of the sound system is a 10-channel amplifier with class A/B power amps and an output capacity of 400 watts.

VW Beetle Fender Edition for Europe, Asia, Australia and America

The Volkswagen Beetle Fender Edition is being launched in autumn 2012. The new model can then be combined in Europe, Asia and Australia with any of four of the engines offered for the Beetle (all direct injection engines with turbo chargers). The petrol engines (TSI) deliver 77 kW / 105 PS and 118 kW / 160 PS respectively, while the turbo diesel engines (TDI) produce in turn 77 kW / 105 PS and 103 kW / 140 PS. In the USA and South America the Beetle Fender will be available with two petrol engines (125 kW / 170 PS and 147 kW / 200 PS) and one turbo diesel (103 kW / 140 PS). Entry-level price for the Beetle Fender in 'Black Uni' with 105 PS TSI engine: €21,725 (Germany).

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