2013MY Buicks to receive IntelliLink infotainment system as standard

Article by Christian A., on July 31, 2012

Every 2013 Buick vehicle will be fitted with the IntelliLink infotainment system as standard equipment. This system made its debut on the 2012 Verano. IntelliLink works to lessen driver distractions with features such as voice activation and steering wheel controls. Several of its features are based on smartphone integration.

One of its applications is the Pandora internet radio, which can be coupled with a smart phone, and controlled via voice commands. Buying a new Buick vehicle means that the consumers also get a three-month SiriusXM subscription. It features the SiriusXM travel link, a service that offers information like nearby fuel prices, movie theater show times, and weather reports.

Buick has built a call center so that customers can learn about their vehicles, particularly their infotainment system. J.D. Power found out that many saw infotainment systems as being too complicated and so GM is taking steps to prevent future problems. Brian Sweeney, U.S. vice president of Buick Sales and Service, said that the next generation infotainment customer has interactive technical experience and so “a higher level of service, support and solutions” is required. 

“As smartphones that stream and hold music grow ever more popular, we want to ensure Buick customers have connectivity that’s both intuitive and safe to use,” said IntelliLink lead engineer Tony Kraatz. “These updates make it easier to access the songs they love.”

Look at the Buick Verano, it is clear that many of the design cues that were first seen on the Enclave are present. These are the same cues that were reinterpreted for the Regal and the LaCrosse. These features include the detailed and bold chrome waterfall grille in black and the translucent projector beam headlamps in a more prominent blue. Then there also the chrome accents and the portholes.

The premium wheels are included and have that excellent customized body-to-wheel ratio. The fast sloping rear pillars are connected to the steeply rake windshield through the arching roofline. This is then complemented with the forged alloy multi-spoke 17-inch wheels with a silver finish. The brand though is offering as an option the premium 18-inch wheels that come in two designs.

While the exterior does show premium accents and that precise craftsmanship, this is complemented by the interior with the use of soft-touch premium materials and the ambient lighting inspired from the LaCrosse. The seats meanwhile are able to provide the needed support and comfort. The warm ambient lighting helps turn the interior to an environment that is more inviting and this is helped with the use of the wood and metallic trims.

Going back to the exterior, it was mentioned earlier that one of the features of the vehicle was the projector-beam headlamps. This is actually unique to this model and gives the Buick Verano that luxurious and distinguishing look. In order to highlight the premium appearance even more, the brand is offering a wide range of colors like White Diamond Tricoat and Claret Red Tintcoat.

Other colors include Black, Cyber Gray Metallic, Mocha Bronze Metallic, Olympic White, and Switchblade Silver Metallic. According to Design Director Dave Lyon, despite the new size, the new Verano was able to adapt the sculptural design language of the brand.

He added that it even has the attention to detail and all the refinements that were in the LaCross and Enclave. The Verano has the sophisticated details and large proportions that will look great even as the years pass, he continued. After all, Lyon said, the Verano is a truly great looking car.

Topics: buick, technology

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