Bentley is set to present the new Flying Spur at the Auto Shanghai 2013, together with the Continental GT Speed, the company’s fastest production model ever and the ultra-high luxury Mulsanne, its ultimate flagship model.
Furthermore, Bentley revealed plans to expand the dealer network in Greater China, strengthening China as a major market for Bentley’s sustained success as the company is on track to achieve double digit growth again in 2013. According to Dr Wolfgang Schreiber, Bentley’s Chairman and Chief Executive, Bentley considers China to be a key market and to continue to reap high sales and increasing customer interest, the company has prepared a significant expansion plan.
The first model to come out from this endeavour is the new Flying Spur, which was formerly its top-selling model. It predicts that 60% of the new Flying Spur sales to be sent to customers in China. He also said that what all customers want, regardless of what they’re shopping for, are quality, attention to detail and performance. He pointed out that the company made use of these principles in creating the new car shown at the Greater China premiere.
In 2012, Bentley experienced a 23% increase in sales in China. It’s actually now Bentley’s second biggest market. Bentley Motors China was established earlier this year to handle all major operations from its Beijing headquarters. The growth plan of this company includes major network expansion to add to its present 26 locations and to continue to offer first-class service for its customers. Bentley is set to open 12 new dealer locations by May. There are plans to add 45 dealerships at key cities in Greater China by 2015.