2014 BMW M6 Gran Coupe Launch Edition makes its debut

Article by Anita Panait, on May 20, 2013

An exclusive group of BMW Group Canada customers went on a special trip to the BMW Welt International Delivery Centre in Munich, Germany, to receive their all-new 2014 BMW M6 Gran Coupé Individual Launch Edition vehicles. After taking delivery of their new 2014 M6 Gran Coupés at the BMW Welt, the group went on to make a four-day drive event through Germany, Switzerland, Austria and Italy. 

The group’s first-class journey will cover more than 1,100 km of scenic terrain suited to showcase the performance as well as the luxury of the 2014 M6 Gran Coupés, the newest member of the carmaker’s M family. Each of the new M6 Gran Coupé owners will have a big chance to become a part of a VIP experience at the 24h race and M festival at Nürburgring from May 17 to May 21, 2013.

The M6 Gran Coupé Launch Edition European tour includes first-class accommodations, a drive from Munich to Nürburgring, participation in the M festival and a chopper ride over the 24h race track during the event. The trip also includes a chance to visit the BMW test centre where they could meet the BMW racing team.

The trip serves as a perfect demonstration for the introduction of BMW’s latest M6 member. It was made possible through a partnership between BMW Group Canada and BMW Individual. The 2014 BMW M6 Gran Coupé is finished in  exclusive Pure Metal Silver paintwork and comes with exclusive two-tone upholstery.

It boasts of Merino Silverstone seat centers, lower dashboard panels and door inserts and black seat bolsters, center console, upper dashboard and carpeting. The coupé’s black leather surfaces -- including front and rear seats, dashboard and upper door parts – were applied with Silverstone contrast stitching. The vehicle’s interior trim is finished in BMW Individual Piano Black. BMW also loaded the M6 Gran Coupé with a state-of-the-art Bang & Olufsen audio system.

Press Release

BMW Group Canada Offers An Exclusive M6 Gran Coupe Launch Edition

BMW Group Canada has offered a once in a lifetime opportunity to its customers thanks to a partnership between BMW Group Canada and BMW Individual. A select group of customers recently travelled to the BMW Welt International Delivery Centre to take delivery of their all-new 2014 BMW M6 Gran Coupé Individual Launch Edition vehicles.

Finished in exclusive Pure Metal Silver paintwork, the special edition is also equipped with exclusive two-tone upholstery, with Merino Silverstone seat centres, lower dashboard panels and door inserts and black seat bolsters, centre console, upper dashboard and carpeting. Extensive Silverstone contrast stitching is applied to the black leather surfaces, including front and rear seats, dashboard and upper door parts. Interior trim is finished in the deep luster of BMW Individual Piano Black and the cabin experience further enhanced by a state-of-the-art Bang & Olufsen audio system.

After receiving their vehicles at the BMW Welt, the new M6 Gran Coupé owners are set to embark on a four day scenic drive event through Germany, Switzerland, Austria and Italy. This first-class drive adventure will take place over 1100km of breathtaking terrain perfectly suited to demonstrate the luxury and performance of the newest member of the BMW M family. Each participant on this exclusive experience will also have the opportunity to be a part of a VIP experience at the 24h race and M festival at Nürburgring from May 17-21.

The trip includes first class accommodations, a drive from Munich to Nürburgring, participation in the M festival, a helicopter ride over the 24h race track during the race as well as a chance to visit the BMW test centre and meet the BMW racing team.
This special M6 Gran Coupé Launch Edition european tour represents the ultimate driving experience and a perfect showcase for the introduction of BMW’s latest M6.

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