Amid the trend of consumer electronics gadgets getting smaller, Ford will offer next year a MyFord Touch with a new 6.5-inch LCD touch screen on the 2014 Ford Fiesta. This offering coincides with Ford’s five-year anniversary of its highly awarded SYNC in-vehicle connectivity system. Over 5 million cars and trucks equipped with this system have been sold.
SYNC was first launched on the 2008 Focus, which was its most compact and cheapest car back then. By offering MyFord Touch on the Fiesta, Ford shows its commitment to making technology affordable and accessible to everyone.
Moody said that the company expects the brand to get a boost from the availability of MyFord Touch among in-market shoppers. It determined that 65% of those who want to buy a vehicle have said that SYNC is a factor in their purchase consideration.
The take rates for MyFord Touch on new vehicle orders like the 2013 Escape and Fusion continue to exceed its internal projections. The Fiesta is predicted to be on the same trend. Aside from the new MyFord Touch 6.5-inch touch screen, the 2014 Fiesta will also come with the newest SYNC software that gets new features like the Simplified Bluetooth phone pairing.
During pairing, the driver would only be required to press "OK" if the PIN on the phone and touch screen match each other. It also gets a more natural voice recognition, with drivers only having to say "Play" when asking for a specific artist, song, album or genre of music. So the user would say “Play jazz" instead of "Play genre jazz.” Another feature is the improved voice recognition accuracy. The most advanced version of Nuance's speech software, VoCon 3200 v4.2, enhances overall voice recognition performance.