Ford Motor Co. is introducing a new niche trim level to its full-sized pickup lineup -- the F-150 STX SuperCrew. Ford is targeting the F-150 STX SuperCrew towards first-time buyers or value-conscious customers who are returning to the pickup market. The STX line is slotted between the entry-level XL and upscale XLT trim lines.
The SuperCrew provides the STX line a third body style, aside from the the regular cab and super cab offerings. It boasts of extra interior space, four full-sized doors and cloth seats. Doug Scott, Ford's truck marketing manager, said in a statement that price-conscious buyers are returning looking for “an affordable truck with space, capability and style."
Ford has seen sales of the F series surged 22 percent in the first seven months of 2013 to 427,935 units, with the overall big pickup market jumping 23 percent to nearly 1.1 million units. The STX trucks are powered by a 3.7-liter gasoline engine as standard.
Ford said that that it is adding an STX Sport appearance package to its STX lineup. The STX Sport package includes 20-inch machined aluminum painted wheels, a black grille and black running boards. Ford will start selling the 2014 STX SuperCrew this fall for $34,240, including shipping.