2014 Ford Transit Connect Wagon ‘unminivan’ proves to be quite popular

Article by Christian Andrei, on August 20, 2014

The long-wheelbase, seven-seat version of the 2014 Transit Connect Wagon accounted for around 85 percent of Wagon sales in July. The short- and long-wheelbase versions now have combined average of around 34 percent of total Transit Connect sales, including the cargo van – compared to just a 13-percent Wagon mix with the previous generation.

Ford also posted a 42-percent jump in total Transit Connect sales in July to 4,090 unit, marking the best July ever for the nameplate. While the long-wheelbase version of the 2014 Transit Connect Wagon features seven seats and sliding door, the carmaker is not marketing it as a minivan.

It even carried the hashtag “#unminivan” and was featured in a marketing scheme based mostly on social media like Twitter and Facebook.

According to Minyang Jiang, Transit Connect Wagon brand manager, buyers for the long-wheelbase version are not traditional minivan buyers, since they have already “outgrown their minivans.”

He said that such buyers look for smaller, more compact fuel-efficient vehicles as well as the sliding door and the third row without the size and price tag of a minivan. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries