2014 Jeep Cherokee launch delayed due to quality checks

Article by Anita Panait, on July 2, 2013

Although Chrysler built the first salable 2014 Jeep Cherokee in Toledo, Ohio, last week, the first units will have to be held to verify quality, thereby resulting in a delay in the launch of the brand's newest sports utility vehicle, according to Jeep brand head Mike Manley. He said the delay is only to make sure that the 2014 Jeep Cherokee meets quality standards.

The Cherokee was initially set to be produced starting in late May, but the assembly was delayed to enable suppliers and engineers to address last-minute issues. According to Manley, the first Cherokees would be rolled out to dealerships in the third quarter of 2013. "You get a relatively slow ramp-up to begin with as we get all the models on stream," Manley remarked at a press event.

He quipped that by the middle or end of August, Jeep would have enough 2014 Cherokees into customer showrooms, and by early to mid-September, the brand will have its full commercial launch.

He noted that problems are bound to occur when production of new vehicles starts, since it is the most "intense time" in the site and for the engineers on the program.

Manley remarked that he still aims to close 2013 with global sales slightly higher than the record of 701,626 set in 2012. He said that to achieve that aim, they have to get Cherokee in the hands of consumers. Manley expects the Cherokee to at least double the sales of the Jeep Liberty.

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016