2014 Lexus IS will be sportier and will offer an improved performance

Article by Christian Andrei, on July 5, 2012

It has become obvious from recent reports that the next Lexus IS would be very different from its current appearance. Peter Evans, a marketing manager at Lexus Australia, said that Lexus can’t just be evolutionary, considering that it’s a challenger brand and is currently at No. 4 in sales. It’s expected that the new IS would be sportier and will offer an improved performance.

It’s possible that the new IS will be built on the GT86 platform, which could lead to a coupe variant that’s a lot sportier. Costs would be reduced if the current platform is used. In fact, revising the frame to fit the IS would be a costly process. He said that an IS F is likely to be presented in the future. It’s also probably going to use the GT86 chassis. Ketan Renade, Lexus product planner for the ES and LS, said that they realize that they have to focus on the IS.

He said that the IS won’t be like its rivals that have a great performance as well as luxury ride. Rather, the IS will get a wider more aggressive stance. It would also be its most drastically designed spindle grille so far. Due to its sales positioning, the Lexus designers now offer plenty of room that will make the IS totally evolutionary.

Topics: lexus, lexus is, sedan

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