2014 Mercedes-Benz S-Class will put the competition on edge

Article by Anita Panait, on March 4, 2013

Mercedes-Benz’s newest version of the S-class sedan is certainly a luxury car to watch out for, especially for its rival vehicles. The current S-Class managed to outperform the newer Audi A8/S8 and BMW 7 series in terms of sales in the United States. The carmaker touts the S-class sedan as the best-selling luxury car in its class in the world in 2012.

This fall, Mercedes will roll out the newest version of the vehicle – a redesigned 2014 S-class sedan. Spy photos indicate crisper and cleaner lines on the redesigned S class, although exterior dimensions seem to be nearly the same as the current model. Mercedes, however, is putting more premium on the advanced technology features it installed on the 2014 S-class, making the luxury sedan a formidable opponent to take on within its class.

Mercedes-Benz product experts suggest that the 2014 S class dons enough technology and safety features to deem it a semi-autonomous car that does not only warn drivers when it is drifting out of its lane or when a pedestrian is ahead, it also takes definite steps to prevent an accident. The 2014 S-class is expected to have improved handling and stability features.

According to dealers, the interior of the S-class is enhanced and offers more luxury than what its rivals offer. Luxury consumers in the US will have an option to choose from five S-class derivatives in the future, when a convertible and an ultra-luxury sedan are added to the range.

A new top-of-the-line model will feature an extra-long wheelbase and will be the last model to be rolled out. The range-topper is targeted towards costumers who have bought or considered the now-defunct Maybach brand.

The ultra-luxury version of the S-class will have a price of between $185,000 and $215,000, and will compete against high-end Bentley sedans. In 2012, Mercedes sold 65,128 S-class cars globally, down from 68,969 in 2011. The carmaker sold 11,794 S-class models in the US in 2012. Mercedes has sold over half a million of the current S-class model since it was rolled out in September 2005 in Europe.

Thanks to its classic face, people from around the world could easily recognize any Mercedes-Benz vehicle. Mercedes design chief Gorden Wagener remarked that the S-Class features a sophisticated design that has been an expression of luxury and automotive grandeur. He quipped that this tradition lives on the newest iteration of the S-Class, which he describes as a modern embodiment of sensual clarity.

Wagener added that the design of the new S-Class links the classic elegance of Mercedes’ 1930s cars and its modern progressive design idiom. He called the S-Class a true design icon, thanks to its stylish sportiness, sensual forms, effortless superiority and timeless clarity.

Highlighting the effortless superiority of the new S-Class is the now larger upright radiator grille that boasts of a three-dimensional design. This effortless superiority is further emphasized by the car’s long bonnet, flowing domed roof line and its slanting rear end. The new S-Class is shaped and formed to sport a prestigious appearance, with its dynamic roof line staying true to the coupé-like looks.

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