2014 MINI Hardtop priced at $19,950 in the US, Cooper S costs $23,600

Article by Christian Andrei, on January 30, 2014

MINI USA has just announced that the 2014 MINI Hardtop will have a starting price of $19,950, plus a $795 destination and handling charge. For those who don’t know, the 2014 MINI Cooper is powered by a 1.5-liter three-cylinder petrol engine that generates 134 hp and 220 Nm (230 Nm with the overboost function) of torque.

Meanwhile, the 2014 MINI Cooper S starts at $23,600 plus a $795 destination and handling charge. This model is powered by a 2.0-liter turbocharged petrol engine rated at 189 hp and 280 Nm (306 Nm with overboost function) of torque.

MINI USA revealed that it had set the price for its 2014 MINI Hardtop with the Cooper base model at $19,950 and the Cooper S at $23,600. Both variants also have an additional $795 charge for Destination and Handling. The 2014 MINI Hardtop marks the evolution of the design of the classic MINI and adds on new technology and improved features.

For example, the new model has the driver assistance systems and also other premium technology along with state-of-the-art connectivity. The 2014 MINI Hardtop utilizes either the three-cylinder or four-cylinder engines. It has also been fitted with technologies that improved safety and comfort.

Patrick McKenna said that the team who worked on the 2014 MINI Hardtop wanted to add new features and technologies but it didn’t want to increase the price too much. McKenna is the Head of MINI Product Planning and Events for MINI USA.

McKenna is confident that customers will look at this car and realize that it isn’t like other cars in the market. This is made possible by combining the handling of the MINI with the engine from the BMW Group plus the improved quality of the interior, McKenna adds.

Customers who prefer to have a more personalized version can go to the configurator found on the MINIUSA.com website if they want to buy a 2014 MINI Hardtop or customize one to suit their needs. With the configurator, customers will be able to go through a database that offers more than 10 million combinations of colors and accessories in order to get the one they want.

The 2014 MINI Hardtop that arrived in the spring is set to be the core model of the MINI’s next generation. It held a 40% share of the U.S. market in 2013. The MINI may be a part of the BMW Group but it is an independent brand.

Its U.S. operations are managed by MINI USA which itself is a part of BMW of North America, LLC and located in Woodcliff Lake, New Jersey. MINI USA is also responsible for the sale and marketing of the MINI brand.

MINI USA sells its products across 38 states through 119 dealers. MINI USA started its operations in 2002 with the sale of the MINI Cooper and MINI Cooper S Hardtops and has now become a brand with a range that includes seven vehicles.

Press Release

MINI USA ANNOUNCES PRICING FOR THIRD GENERATION MINI HARDTOP

MINI USA today announced U.S. Pricing for the new 2014 MINI Hardtop which goes on sale in the spring. The base model Cooper will start at $19,950 and the Cooper S will start at $23,600 – plus a $795 Destination and Handling charge.

The new MINI Hardtop is a contemporary evolution of classic MINI design, with improved features and technology previously limited to luxury vehicles. It is powered by new ground-breaking three- and four-cylinder enginesand includes new comfort and safety technologies that bring MINI to the forefront of the premium small car segment. The new MINI Hardtop also includes state-of-the-art connectivity and premium technology including new driver assistance systems.

“The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features”, said Patrick McKenna, Head of MINI Product Planning and Events, MINI USA. “People will be amazed at the interior quality of this car combined with legendary MINI go kart handling and all-new BMW Group engines. The new MINI is a lot like nothing else.”

Customers looking to purchase a new MINI Hardtop can now begin using the configurator on MINIUSA.com to build, customize and order their new MINI Hardtop. The configurator allows customers to tap into more than 10 million different combinations of accessories and colors to custom build their new MINI Hardtop.

The new MINI Hardtop, which arrives at dealerships in the spring, is the next generation of the core volume model in the MINI product lineup, making up 40 percent of the total U.S. sales in 2013.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.

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