2014 Mopar Challenger sold out on first day of availability

Article by Andrew Christian, on April 3, 2014

Sorry for customer who waited for the second day after the limited-edition Mopar ’14 Challenger was made available to dealers. The Mopar-upgraded vehicle was sold out in the first day of availability, with only 100 examples made. The Mopar ’14 Challenger continues the success of the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart in showing how vehicle owners can customize their units with Mopar products straight from the factory.

The success of the Mopar ’14 Challenger could be attributed to the distinct features it has like two exterior color options and three Mopar Blue stripe options. It is powered by a 5.7-liter HEMI V-8 engine that sits beneath the Satin Black Shaker hood scoop.

The Mopar ’14 Challenger’s exterior features 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround and a black fuel-filler door as well as a Satin Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals. The vehicle’s interior dons premium leather seats with Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs.

The limited-edition also features a serialized instrument panel plaque, “Mopar” branded key fobs and a personalized owner’s kit with a Mopar ’14 brochure. Of the 100 orders placed, 52 were for the Pitch Black exterior paint version, while 48 were for the Bright White option. The most popular graphic selected for the Mopar ’14 Challenger was the Shaker stripe, followed by the bodyside decal and then the rocker stripe.

Top Custom Shop options selected were hood pins, Mopar Performance badges, quad exhaust tips and the Challenger monogrammed car cover. On the other hand, the Cat-back exhaust was the most-ordered Mopar Performance part. While all 100 Mopar ’14 Challenger vehicles were already taken, enthusiasts can still build their own personalized Dodge Challenger.

“The very high demand for the Mopar ’14 Challenger spotlights the success of our limited-edition, Mopar-modified vehicles, and also clearly demonstrates the passion our customers have for personalizing their rides,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Whether during or after the ordering process, Mopar is there to help put a personal touch on customers’ rides.”

 “The Mopar ’14 Challenger shows that when combining a legendary car like the Dodge Challenger R/T Shaker and making it even more exclusive, we create collectible performance machines unlike anything else on the road,” said Tim Kuniskis, President and CEO of Dodge Brand. “From the Mopar ’14 Challenger to the new Scat Pack performance stage kits available on Challenger, Charger and Dart, you can continue to expect great things when Dodge and Mopar team up.” [source: Chrysler]

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