2014 Ram 1500 EcoDiesel sales are higher than the company expected

Article by Eugene Conan, on February 26, 2014

Nearly half of the initial dealer orders for the 2014 Ram 1500 pickup are of the EcoDiesel variant. Over the Feb. 7-10 weekend -- when first order books were opened to dealers for the 3.0-liter diesel engine -- they ordered over 8,000 2014 Ram 1500 EcoDiesels, which represents almost half of expected production of the full-sized pickup in March, according to Ram brand director Bob Hegbloom, adding that around 400 of them were already sold to customers.

He noted that the percentage of initial diesel orders by dealers is around double or triple what brand executives had expected. He remarked that in the next few months, presold orders will be given production priority so as to keep customer wait times down.

The 2014 Ram 1500 EcoDiesel is powered by a diesel engine built by VM Motori SpA that provides 240 hp and 420 pounds-feet of torque. It is paired in the Ram 1500 to an eight-speed automatic gearbox. The engine's exhaust is treated with urea to cut emissions of oxides of nitrogen that cause smog.

The onboard urea tank should be refilled every 10,000 miles. In June 2013, Ram brand head Reid Bigland had estimated that EcoDiesels would account for up to 30 percent of Ram 1500 sales. The Ram 1500 EcoDiesel has a starting price of $30,465, including shipping.

Topics: ram, ram 1500, diesel, sales

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