2014 Ram 1500 Mossy Oak Edition returns for those who are passionate about the great outdoors

Article by Christian Andrei, on January 9, 2014

Chrysler officially announced today that the Ram 1500 Mossy Oak Edition is returning this year to the brand’s lineup. As a result, for the 2014MY, the Ram 1500 Mossy Oak Edition is now available for the first time with the RamBox Cargo Management System, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.

According to Chrysler, the Ram Mossy Oak Edition is based on the popular Ram Outdoorsman and is available exclusively as a Ram 1500 4x4 Crew Cab model. For those interested, the pickup truck gets Black, Black Gold Pearl and Prairie Pearl monotone colors for the exterior and Canyon Brown or Frost Beige interior for the interior.

The vehicle’s bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity camouflage pattern and the Mossy Oak logo is prominently displayed on the rear quarter panels.

Inside, we find the same Mossy Oak Break-Up Infinity finish on the center column, while the Mossy Oak logo is Mossy Oak Break-Up Infinity. Moreover, buyers can opt for the Mossy Oak Break-Up Infinity. Pricing starts at $39,985, plus $1,195 destination charge.

“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO - Ram Truck Brand, Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.“ "The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie "Cuz" Strickland, EVP of Mossy Oak.

"The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them." [source: Chrysler]

Press Release

2014 Ram 1500: Mossy Oak® Edition Returns to Ram Lineup

After a brief, one-year hiatus, the Ram 1500 Mossy Oak® Edition is returning to the truck brand's model lineup.

Updated for 2014, the Mossy Oak Edition will now be available for the first time with the RamBox cargo management system, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.

Originally introduced to the Ram Truck family in 2011, the Mossy Oak Edition is designed for enthusiasts who are passionate about the great outdoors.

The 2014 Ram 1500 Mossy Oak Edition further extends the multi-tiered relationship between the Ram Truck brand and America's top camouflage brand.

"Ram Truck is focused on the needs and wants of truck buyers," said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. "Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors."

Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

"The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie "Cuz" Strickland, Executive Vice President of Mossy Oak. "The people there love trucks, but they're also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them."

The Ram 1500 Mossy Oak Edition's bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity® camouflage pattern, and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.

Inside, the center column of the Ram's instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin leather seats with Mossy Oak seatback embroidery.

The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4x4 Crew Cab model, and is based on the popular Ram Outdoorsman.

Ram 1500 Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.

Ram Mossy Oak Edition trucks will arrive in dealerships in early 2014. Ram Mossy Oak Edition pricing starts at $39,985, plus $1,195 destination charge.

Ram and Mossy Oak

Ram Trucks and Mossy Oak brand camouflage are partners in a multiyear, multifaceted program aimed at America's outdoor enthusiasts.

The Ram Truck brand is a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel. In addition to commercial slots, Ram trucks are utilized by and featured in many of the shows.

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