Toyota’s next generation Corolla will start to arrive at U.S. dealerships in 2013. Toyota said that its styling updates will be even more significant than what was observed when the brand new Avalon was introduced. The Corolla is recognized as the top-selling nameplate of all time. In addition, it is Toyota’s No. 2 model when it comes to biggest sales in the U.S.
According to Billy Fay, General Manager of Scion and Toyota brands, the styling changes on the new compact are “even more dramatic” than the Avalon redesign. The last time that the Corolla was redesigned for the U.S. market was in 2007. Corolla deliveries had grown by 11% this June compared to the same period in 2011.
Even with the recall crisis and the more intense competition posed by faster and flashier compact cars, the Corolla continues to be a best-seller. It had more sales than the Civic in 2011 with a lead of almost 10,000 cars. However, the sales of the Matrix (its hatchback sibling) were included in the Corolla’s figures. [source: Ward's Auto]
Toyota’s all-new Corolla makes an instant visual impact with its more expressive and chiseled exterior design. This design elaborates on the theme "Iconic Dynamism," which was first seen on the Toyota Corolla Furia Concept that made its global debut at the 2013 North American International Auto Show.
The new Toyota Corolla is distinguished by tauter, more athletic proportions, which ride on a wheelbase that is 100 mm longer than the current model’s. With its wheels that are pushed out to the corners, its more tapered front/rear expression, and its compact overhangs, the new Corolla conveys a form that’s akin to a more dynamic compact sedan-like, even at a standstill.
Additionally, the new sedan is 99 mm longer overall, yet it sports a more compact appearance compared to its predecessor, thanks to a fundamental shape that tapers both at the front and the rear to emphasize the wheels-to-the-corner stance and the wheel arches.
Moreover, the new Corolla boasts an expressive front fascia plus sharper and more pronounced details atop a large trapezoidal grill, which rests below the hood, under a thin intake inlet.
At the front, the new Corolla reveals a continued design theme from those of recent Toyota sedans like the Camry and the Avalon. It also creates a more assertive and a sleeker impression of a compact sedan from Toyota with its precisely sculpted surfaces.
The original design concept for the new Corolla presented challenges that included the need to execute rounder corners more deeply so as to achieve a sleeker image. However, conventional headlamps have a thick structure that would obstruct the appearance of these deeply rounded corners. Sleek and compact LED lamp assemblies have been adopted to lessen the corner mass and to accentuate the car’s tapered and rounded-corner, front design theme.
Additionally, the LED lamp generates low heat, thus allowing the use of more lightweight PES resin lens, and not the conventional glass anymore. The Corolla is the first-ever compact sedan offering standard equipped LED headlamps.