2014 Toyota Tundra hopes to win more with minor tweaks

Article by Anita Panait, on August 2, 2013

While Detroit 3 carmakers – General Motors, Ford and Chrysler – are overhauling and revamping their full-sized pickup offering, the same could not be said for Toyota, which is introducing a reengineered yet little-tweaked 2014 Tundra. While some may wonder and criticize Toyota for taking a conservative approach for its pickup product, the Japanese carmaker is just taking some cues from a lesson learned in the past.

In 2007, Toyota introduced a redesigned Tundra powered by a new family of V-8 engines that dictate the tempo for technology and fuel economy in the pickup segment. The Japanese also opened a $2.2-billion site in San Antonio, Texas that could build 200,000 units annually, with ample space for expansion.

But then, the vaunted economy of the United States collapsed and shrunk to recession, causing sales of full-sized pickup sales in the country sank almost 50 percent. The wager Toyota has made on the US pickup market failed big time. Since then, expectations for the Toyota Tundra have been lower – something that is visible with the 2014 model.

While Ram and GM’s reengineered pickups as well as Ford’s replacement for its F-150 will receive new platforms and powertrains, the Toyota Tundra only boasts of minor tweaks.

The Tundra is still powered by any of the three engine offerings: a 4.0-liter V-6 and 4.6-liter and 5.7-liter V-8s. The V-6 is still paired to a five-speed automatic gearbox, while the V-8s is still mated to six-speed automatic transmissions.

Instead, Toyota has hiked the equipment levels for the Tundra, adding more luxurious trim packages in a bid to raise transaction price. The Japanese carmaker may sell fewer Tundras, but it could make a larger profit on each one.

Although the Tundra is shorter than comparable trim levels of the new Ram and Chevrolet Silverado, it boasts of having the best approach angle, an attribute sought for by ranchers and off-roaders. Despite a carried over suspension design, the Tundra features a modified valving in all four shock absorbers as well as an adjusted spring rate on the rear leaf springs.

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries