2015 Aston Martin Lagonda super saloon announced exclusively for Middle East

Article by Christian Andrei, on July 25, 2014

Aston Martin plans to make a comeback for the Lagonda nameplate. This historic and traditional nameplate will see a revival in the latest super saloon but in a limited offering. The Lagonda has been proudly known to be the mark when it comes to being the ‘finest of fast cars’.

The Lagonda though will only be made available in the super saloon that is marketed to the Middle East market, mainly due to the increasing demand. This particular offering follows many other Aston Martin releases that have continuously been grabbing headlines like the One-77 hypercar and V12 Zagato.

This particular announcement also follows on the heels of the CC100 Speedster Concept which many have said is the ultimate Q manufactured by the brand. Originally part of the company’s centenary celebration, the CC100 Speedster Concept had a revival of its own through two customer commissions mainly as a result of the very exceptional demand.

The new model being released is generally based on the flexible VH architecture. However, it also uses William Towns-designed 1976 Lagonda as a template but continues to have the same radical engineering techniques used in many of the recently released series by Aston Martin and even makes use of a carbon fiber as the main material for the body panels.

The new super saloon remains to be hand-built by the best craftsmen and crafts women of the company at its Gaydon, Warwickshire facility. This is the same facility that was built specifically for the production of the One-77 hypercar. This luxury super saloon is being released on a limited series sale that will be solely by invitation.

As such, the exact pricing detail will remain to be confidential although it will still be based on the different factors like quality, level of luxury, and exclusivity.

Design Director for Aston Martin, Marek Reichman, disclosed that the launch of this super saloon to the Middle East markets marks an exciting moment for the company and the meticulous customers who not only expect luxury for their Aston Martin but a degree of personalization as well.

Much like the One-77 and V12 Zagato, this luxury saloon was made with the idea that it is an example of automotive art. Reichman concludes that the new super saloon was designed and created with what the previous Lagonda super saloons stood for. In honor of that, this is the reason why the new and exclusive model carries the Lagonda nameplate.

Press Release

Aston Martin Confirms Bespoke Super Saloon: The Finest Of Fast Cars

  • Exclusive super saloon sees return of evocative Lagonda nameplate
  • Innovative special project champions exclusivity
  • Strictly limited series production from early 2015

25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.

As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.

The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.

Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.

Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

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