Domino’s selects 2015 Chevrolet Spark to deliver your pizza

Article by Christian Andrei, on October 21, 2015

Expect to soon see a 2015 Chevrolet Spark deliver your pizza order from Domino’s. The pizza maker has tapped the new Spark to serve as its new Domino’s DXP (Delivery Expert) pizza delivery vehicle. The Domino’s DXP originated from a crowd-sourced concept that was submitted as part of the Domino’s Ultimate Delivery Vehicle Challenge.

To convert the MY2015 Chevrolet Spark into Domino’s DXP, the pizza maker partnered with Roush Enterprises. Domino’s DXPs will feature OnStar navigation system to help drivers deliver pizza order to customers as fast and as safe as possible.

Once Domino’s franchises in the United States deploy the DXPs, Chevrolet dealers will undergo special training to meet the needs of these vehicles. Domino’s chose the Chevrolet Spark as the basis for the DXP partly because of the vehicle’s maneuverability, fuel economy and emphasis on driver experience.

Russell Weiner, president of Domino’s USA, described the Chevrolet Spark as the perfect vehicle to bring the company’s “pizza delivery to life.” He said that the DXP will feature a warming oven on board and will be able to accommodate 80 pizzas in the rear. He noted that the vehicle’s fuel efficiency is a plus factor for Domino’s franchisees.

Ed Peper, US vice president, General Motors Fleet, remarked that the partnership between Chevrolet and Domino’s showcases the versatility, technology and performance that the carmaker’s vehicles can provide to US fleets.

The first DXP’s are expected to make their delivery trips this month. A part of the General Motors family, Chevrolet is considered as one of the largest car brands in world, with operations in over 115 countries.

With annual sales of 4.8 million cars and trucks, Chevrolet has been developing and building vehicles that are not only fuel-efficient, but are also true performers in terms of drivability, design and safety features.

Press Release


Domino’s announced today it has chosen the 2015 Chevrolet Spark as the basis for the company’s new Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle.

The Spark will help bring Domino’s heritage of pizza delivery innovation to the streets, due in part to the vehicle’s emphasis on driver experience, nimble maneuverability and fuel economy – assets important to the modern day pizza delivery driver.

“The Chevrolet Spark is the perfect vehicle to bring our pizza delivery to life,” said Russell Weiner, president of Domino’s USA. “Not only will the DXP have a warming oven on board and enough storage capacity to hold 80 pizzas in the rear, but the fuel efficiency is something our franchisees welcome.”

The vehicle, adapted from a crowd-sourced concept submitted as part of the Domino’s Ultimate Delivery Vehicle Challenge, was converted and delivered through a partnership between Domino’s and Roush Enterprises.

Once the Domino’s franchises across the country deploy the vehicles, Chevrolet dealers will receive special training to meet the needs of the unique fleet.

The DXP fleet will be equipped with the OnStar® navigation system, helping drivers deliver their cargo as quickly and safely as possible to customers.

“We love to see fleets use our vehicles in new and innovative ways,” said Ed Peper, U.S. vice president, General Motors Fleet. “This partnership between Chevrolet and Domino’s demonstrates the versatility, technology and performance our vehicles can deliver – in a literal sense in this case – to fleets across America.”

Domino’s expects to see the first DXP’s to hit the streets this month.

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