2015 Chevrolet Trax marketing campaign will be almost exclusively digital- and social-based

Article by Christian Andrei, on November 24, 2014

Early next year, Chevrolet will start rolling ads for its Trax crossover but what’s more interesting is that the company wull use plenty of them for the digital world. According to Tim Mahoney, Chevrolet’s global marketing boss, the Trax ads will be almost exclusively digital and social-based.

Still, we will see TV ads with the Trax only in some urban markets, where the crossover would be a better offer than the Silverado. The American manufacturer prepared a series of short films and as expected, they all appeal to young customers.

Mahoney also added that the Trax will not steal SUV customers as they will try to attract buyers from car segments. Last month, Chevrolet announced that the 2015 Trax will be priced from $29,995 in the United States.

The crossover will arrive with a standard 1.4-liter four-cylinder turbocharged petrol engine producing 138 hp and 148 lb-ft of torque, while power will be delivered to the front wheels.

The engine promises to return a fuel economy of 26 mpg in the city and 34 mpg on the highway. For those who would like an all-wheel-drive system, Chevrolet will offer that option for $1,500.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries