2015 Chevrolet Trax marketing campaign will be almost exclusively digital- and social-based

Article by Andrew Christian, on November 24, 2014

Early next year, Chevrolet will start rolling ads for its Trax crossover but what’s more interesting is that the company wull use plenty of them for the digital world. According to Tim Mahoney, Chevrolet’s global marketing boss, the Trax ads will be almost exclusively digital and social-based.

Still, we will see TV ads with the Trax only in some urban markets, where the crossover would be a better offer than the Silverado. The American manufacturer prepared a series of short films and as expected, they all appeal to young customers.

Mahoney also added that the Trax will not steal SUV customers as they will try to attract buyers from car segments. Last month, Chevrolet announced that the 2015 Trax will be priced from $29,995 in the United States.

The crossover will arrive with a standard 1.4-liter four-cylinder turbocharged petrol engine producing 138 hp and 148 lb-ft of torque, while power will be delivered to the front wheels.

The engine promises to return a fuel economy of 26 mpg in the city and 34 mpg on the highway. For those who would like an all-wheel-drive system, Chevrolet will offer that option for $1,500.

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