2015 Ford Focus ST overachieves in the UK as diesel-powered models arrive

Article by Christian Andrei, on November 24, 2015

Ford is having a good harvest so far this year for its Focus ST in the United Kingdom, especially after the carmaker introduced new petrol and diesel powertrains. In fact, Ford has already sold nearly 6,700 diesel and petrol versions of the Focus ST in the UK so far this year, a far cry from the 2,460 units sold in the entire duration of last year.

The new 185PS diesel Focus ST accounts for around 45 percent of demand in the UK while the 250PS EcoBoost petrol model generated 55 percent of sales in the country. Ford has now sold over 50,000 units of the Focus ST since 2002, when it introduced the ST170 in the market.

For the next model year, the diesel version of the Focus ST will be available with a six-speed dual-clutch PowerShift transmission, the deliveries of which are scheduled in early 2016. With this new transmission, the diesel Focus ST can now be driven either in full automatic mode or in the manual mode through the paddle mounted behind the steering wheel.

For those who wanted a more dynamic and enjoyable driving experience, the Focus ST offers them the Sport mode. This mode, selected when drivers move the gear lever to the S position, features a sports shift program that shifts up at higher engine speeds and shifts down under braking.

This variant of the new Focus ST – with a diesel engine mated to a PowerShift transmission – is set to become the carmaker's fastest accelerating diesel car ever, having the capability to sprint from zero to 62 mph in just 7.7 seconds (minus 0.4 seconds vs. manual version) and emit just 119 grams of carbon dioxide per kilometer.

It also has the capability to travel (combined) 61.4 miles on a gallon of diesel. Moreover, the new Focus ST now features more optimized chassis control technologies and better tuned suspension and steering.

It also features bespoke tire specification. For its new five-door and Estate models, also installed are an array of advanced driver assistance technologies as well as connectivity features like the SYNC 2.

Roelant de Waard, vice president for Marketing, Sales and Service at Ford of Europe, remarked that the Focus ST has been a success, with customers split in their choice between the petrol and diesel engine.

He noted that drivers are now given the privilege to enjoy the Ford PowerShift transmission that allows the swapping between automatic and manual shifting. A unit of Ford Motor Co., Ford of Europe is in charge of production, sales and service of Ford brand vehicles in around 50 individual markets.

It boasts of a 53,000–member workforce at its wholly owned facilities. When joint ventures and unconsolidated businesses are included, Ford of Europe employs around 68,000 people.

Its operations include Ford Motor Credit Company, Ford Customer Service Division and 24 manufacturing facilities -- 16 of which are wholly owned or consolidated joint venture facilities while eight are unconsolidated joint venture facilities. Ford commenced production in Europe in 1911.

Press Release

DEMAND FOR NEW FORD FOCUS ST MORE THAN DOUBLES AS DIESEL POWERSHIFT DEBUTS

  • Ford Focus ST sales have soared by 270 per cent in the UK since the expanded petrol and diesel powered line-up debuted this year
  • Demand is evenly split: 45 per cent choose new 185PS diesel option and 55 per cent select 250PS EcoBoost petrol model
  • Diesel Focus ST now offered with six-speed dual-clutch PowerShift transmission, available to order for delivery in early 2016
  • PowerShift model is Ford’s quickest ever diesel car, with 0-62mph in around 7.7sec

BRENTWOOD, Essex, 19 November, 2015 – Ford Focus ST sales have leapt by 270 per cent since the introduction of new petrol and diesel powertrains.

Almost 6,700 diesel and petrol Focus STs have been sold in the UK so far this year, compared with 2,460 for the whole of last year.

Demand in Britain is evenly split between the two engine options, with 45 per cent choosing the new 185PS diesel Focus ST and 55 per cent selecting the 250PS EcoBoost petrol variant.

The UK’s appetite for Focus ST, with the ST170 in 2002 has driven sales beyond 50,000.

Ford is further expanding the Focus ST powertrain line-up to offer a six-speed dual-clutch PowerShift transmission with the diesel engine, available to order now for delivery in early 2016.

“New Focus ST has been a runaway success with customers spoilt for choice between our latest petrol and diesel power units,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Diesel drivers now have the additional option of the Ford PowerShift transmission, which allows them to swap between quick-shifting automatic and sporty manual to suit their mood.”

The new Focus ST diesel PowerShift model will be Ford’s fastest accelerating diesel car ever, targetting 0-62mph in 7.7sec – 0.4sec quicker than the manual variant – and delivering CO2 emissions of 119g/km and combined fuel economy of up to 61.4mpg.

The Ford PowerShift transmission provides Focus ST diesel customers with the choice of driving in full automatic mode, or selecting gears manually using paddles mounted behind the steering wheel.

Drivers can also select a Sport mode by moving the gear lever to the S position, which offers a more dynamic driving experience with a sports shift programme that changes up at higher engine speeds and shifts down under braking for enhanced control.

In addition to the expanded engine line-up, Ford’s latest Focus ST offers an even more responsive, balanced and refined driving experience with optimised chassis control technologies, tuned suspension and steering, and bespoke tyre specification. The sporty new five-door and Estate models also offer advanced driver assistance technologies and connectivity features including the SYNC 2.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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