2015 Geneva: New Mitsubishi concept will preview the next-gen ASX compact crossover

Article by Christian Andrei, on February 3, 2015

Mitsubishi will unveil a plug-in hybrid concept that previews the next ASX compact crossover at the Geneva Auto Show. The ASX, which will be rolled out in 2016, will show the Mitsubishi’s bolder design language. A spokesman for Mitsubishi Europe told Automotive New Europe that the concept will be between 80 percent and 90 percent “close to reality” for the next ASX.

The concept would play a big part in slaying the brand’s “boring” perception. Mitsubishi sold 33-percent more ASX in Europe in 2014 to 35,203 units -- according to figures from market researcher JATO Dynamics – to make it as the brand’s best-seller in the region.

The concept will feature Mitsubishi’s two-wheel-drive plug-in hybrid drivetrain that will be available on the ASX starting 2017. Mitsubishi was the most-dominant carmaker in Europe’s plug-in hybrid market in the first nine months of 2014.

Its Outlander plug-in hybrid was the top plug-in hybrid in Europe in the period with sales of 14,640 units. According to Mitsubishi, the plug-in accounted for over half of the Outlander total sales in Europe, with the Netherlands, the United Kingdom and Sweden as its largest markets.

Mitsubishi has unveiled teaser pictures of the new concept, which carried over the themes of the XR-PHEV compact SUV concept unveiled at the 2013 Tokyo auto show.

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