2015 Infiniti Q70L wants to attract buyers with just $1,500 increase over Q70

Article by Christian Andrei, on September 23, 2014

Infiniti gave the long-wheelbase version of the Q70 – the Q70L – just a $1,500 premium against the base variant of flagship sedan as part of its bid to attract buyers for it ($52,255 vs $50,755, including shipping). The more powered 5.6-liter V-8 version of the Q70L is just $1,700 pricier than its Q70 counterpart.

Michael Bartsch, vice president of Infiniti Americas, remarked that the pricing strategy will provide customers a compelling reason to shift up to the Q70L. Infiniti created the Q70L due to demand from its dealers retailers in China, where long-wheelbase vehicles are popular.

Infiniti logged a 17-percent drop in sales of the Q70 in the United States in the first eight months of 2014 to 3,171 units, Both the Q70 and the Q70L now features Infiniti's premium package -- includes leather seating, heated steering wheel, voice-recognition navigation and premium audio -- at no extra charge.

The 2015 version of the sedan gets a restyled front and rear for 2015., with long-wheelbase version receiving 5.9 inches more wheelbase for larger rear seat space.

This means more rear knee room (plus 5.9 inches) and increased rear legroom (plus 5.6 inches), according to. Infiniti, however, does not intend to sell the Q70L to the livery despite its roomier back seat and rear reading lamps, according to Bartsch, since selling the sedan as a taxi or a limousine would hurt marque’s premium brand image.

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