The Kia Soul EV will have a price of $33,700 – excluding shipping and government incentives – when the South Korean carmaker rolls out the vehicle in the United States this fall. This means that the Soul EV will have a net price of above $27,000 once an $875 destination fee and a $7,500 federal tax credit for EV buyers is taken into account.
However, the Soul EV is still $5,000 pricier than the Nissan Leaf, which sports a starting price of $22,360 (destination fee and incentives factored in). But Kia is hoping that its offering’s styling, interior space, range and standard navigation system would attract buyers.
In terms of range, the Soul EV’s 93 miles per charge is better than the Leaf’s 84 miles per charge, partly thanks to an HVAC system that conserves energy by directing all heating and cooling to the driver when the car has no passengers.
Michael Sprague, executive vice president of sales and marketing at Kia Motors America, said in a statement that the Soul EV represents “a winning combination.” In the US, Kia is planning to market the Soul EV mainly in California, which regulations compel carmakers to offer zero-emission vehicles.
The South Korean carmaker is also planning to offer a lease on the Soul EV – mulling a 36-month lease starting at $249 monthly, with a down payment of $1,999 to be made at signing. The carmaker said it will disclose a final lease offer once the Soul EV arrives in dealerships.
Rival EVs also offer competitive pricing for 36-month leases. Lease offer for the Leaf this month is $199 monthly with $1,999 due at signing, while terms for the Mitsubishi i-MiEV is $189 per month with $3,388 down.