2015 Land Rover Discovery Sport will be produced at company’s new plant in Brazil

Article by Christian Andrei, on October 29, 2014

Jaguar Land Rover officially confirmed at the 2014 Sao Paulo Motor Show that its new 2015 Land Rover Discovery Sport will be one of the first models to be built at its new plant located in Itatiaia, Brazil. The British company owned by Tata Motors will invest R$750 million by the end of 2020 in the new plant and the total capacity will be 24,000 vehicles annually for the Brazilian market.

400 jobs will be created initially and this number is expected to double by the end of 2020, while the first vehicle will roll off the production line in 2016. Moreover, the company said that it will start building the new site at the end of this year and that the new factory will be Jaguar Land Rover’s first wholly-owned outside the United Kingdom.

Regarding the 2015 Discovery Sport, this new model was introduced at the 2014 Paris Motor Show and promises to be the most versatile and capable premium compact SUV in the world.

Speaking at the Sao Paulo Auto Show, Phil Popham, Group Marketing Director, said: “Brazil and the surrounding regions are very important to Jaguar Land Rover. With customers in Brazil showing an increasing appetite for highly capable premium products, we are proud to confirm that our new breakthrough Discovery Sport will be manufactured at our new Brazilian facility.”

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