2015 Lincoln MKC compact crossover starts arriving in dealerships

Article by Christian Andrei, on June 5, 2014

Lincoln sold 677 units of the 2015 Lincoln MKC compact luxury crossover in May, although most of them are dealer demonstrators and test models. According to Andrew Frick, Lincoln group marketing manager, the brand is all set to make a big advertising campaign for the 2015 Lincoln MKC in September, although a social media campaign is already in place.

He remarked that Lincoln has a media plan that follows the launch curve. Lincoln is already ramping up output of the 2015 MKC at its Louisville site in Kentucky and has delivered some units to dealers. Lincoln is aching to avoid the same mistakes it committed when it launched the 2013 MKZ.

The brand was forced to delay the launch of the MKZ for several months due to quality glitches and parts shortages. While Lincoln advertised the MKZ during the 2013 Super Bowl, dealers were only able to get sufficient amount of the model months after.

“We were early on the MKZ,” Frick said, referring to the ad campaign. Lincoln is already promoting the 2015 MKC through the MKC Dream Rides social media campaign in Facebook and other social media sites. The brand has already posted around 70,000 hits a day on its Web site, thanks to the campaign.

The 2015 Lincoln MKC is the first vehicle to be powered by Ford’s 2.3-liter EcoBoost engine, which is based on the 2.0-liter EcoBoost. Ford has no plans to offer a hybrid version of the MKC. IHS Automotive expects Lincoln to sell between 26,000 and 28,000 MKCs in the US annually.

According to IHS figures, luxury compact crossover segment had nine nameplates in 2013. IHS expects the number to grow up to 20 nameplates by 2018. Lincoln delivered 21 percent more vehicles in the US to 8,845 units.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries